r

Snow and Cold Hurt Most Broadway
Holdovers; Bonjour Starts Well
NEW YORK— Siiow. followed by rain or
cold weather, kept many potential customers
uway from the Times Square district and affected
the Broadway first-run grosses, except
for such reserved-seat attractions as
"The BrldRe on the River Kwal" and
"Around the World In 80 Days," both of which
were capacity In their fifth and 66lh weeks,
respectively, at the Palace and the RivoU.
E\en the Radio City Music Hall, where "Sayonara
° was in Its seventh strong week, was
hit However, the Warner Bros, film gro.ssed
over the SI.000.000 figure before starting ILs
"Rube' Shor standing by the under screen entroncc
to his mammoth Twin Dnve-ln, Cincinnati.
Ohio, last summer. He was telling George English
(left), inventor of Plast X Plating, whot
NATA will wont to know about his Plost X
Plote at the 5th National Allied Drive In The
atrc Convention.
Reputed to be the world's largest airer (4,000
cors) and largest all steel screen (13S>65 feet
each side), it was also "Rube's" biggest hcodochc
Rusting joints ond foding pictures required
pointing every few months over on eightyear
period
Last spring, Mr Shor had the whole business
completely done over— the Plost X Plate way.
He IS shown above telling Mr. English that he
now has "the finest picture I have ever seen,"
How's the picture now' Has the rust come
through ogam'
Nope!
And if you wont to know more, ask "Rube" Shor.
Or let us show you all about:
"Twice the Picture for Half the Cost"
GEORGE
through
PLAST X
BERWYN,
ENGLISH
PLATE
PA.
eighth and final week Thur.sday i23i.
The .sole new Broadway film. "Bonjour
Trlstesse." had a good opening week at the
Capitol Theatre, de.vpile unfavorable reviews
from the New York critics. Other long runs
which held up well In the face of snow or
cold included "Peyton Place." in its sixth
and final week at the Roxy Theatre; "Wild
Is the Wind." in its sixth week at the Astor;
"Ralntree County." in its fifth weeks at both
Loew's State on Broadway and the eastslde
Plaza Theatre, and "Paths of Glory." in Its
fourth week at the Victoria. 'Tarni.shed Angels"
was Jnst fair in its second week at the
Paramount, as was "The Enemy Below" in
its fjurth week at the Mayfair.
The art theatres were comparatively better,
t.-^pccially the Baronet, where "Gervaise" had
a big tenth week, simultaneously with the
picture'.s opening at the Fifth Avenue Playhouse,
where it broke the record at the small
house. Two new foreign films, "The Adultress"
at the Little Carnegie and "Gates of Paris"
at the Fine Arl.s had smash opening weeks
and 'The Bride Is Much Too Beautiful," another
BB film, broke the opening day record
at the tiny World Theatre Monday (20i.
Continuing to big returns were: "And God
Created Woman." In its 13th week at the
Paris: "Smiles of a Summer Night." in its
fourth week at the Sutton, and "Old Yeller."
in its fourth week at the Tians-Lux 52nd
Street Theatre.
"A Farewell to Arms" was the only Broadway
opening. Friday (24i at the Roxy.
(Avercjgc Is 100)
Astor—Wild Is the Wind (Poro), 6th wk 130
Boronet—Gcrvoisc iCont I), lOth wk 150
Capitol— Bonjour Tristcssc Col) 145
Criterion—The Ten Commandments (Paro),
63rd wk of two-Q-doy 125
Fine Arts— Cotes ot Porij (Lopert) 150
5th Avenue— Gervaise (Cont'l), Ist wk 175
Guild—The Ship Was Loaded (Arthur) 125
Little Carnegie The Adultress (Times) 135
Loews Stotc — Roinlrcc County MGM), 5ttl wk. . .140
Moylair— The Enemy Below (20th-Fox). 4th wk. 110
Normandip All at Sea MGM), 5t+i wk 125
Odeon—Pursuit ot the Grot Spec (RFDA), 4th wk 110
Poloce— The Bridge on the River Kwal (Col),
5th wk of two a .)a> 200
Paramount— The Tarnished Angels (U-I), 2nd wk. 120
Pons— And God Created Womon (Kingsley),
13th wk 150
Plaza—Rointroe County iMOM), 5th wk 130
Radio City Music Holl—Soyonoro (WB), plus stoge
show, 7th wk 145
Rivoli—Around the World In 80 Ooyi (UA),
66th wk ot two a-dav 200
Roxy—Peyton Ploce 20fh-Fox). plus stage show,
5th wk 150
Sutton— Smiles ot a Summer Night (RFDA),
4th wk 130
72nd Street Dancing ttcort (Baker) 105
Trans-Lux 52n i Old Teller (BV), 4lh wk 125
Victorio— Potht ot Glory (UA), 4th wk 140
Warner—Seorch tor Parodlte (SW), I7tt( wk of
two-o- 1 And God Creoted Womon (Kingiloy)
100
• -k 90
. •. Rolnttec County MGM 3rd wk . ISO
I,
Nono ' !»)'
Chotl CMvet 20th-Fo>l
. 100
Muvijif The Fleeli It Weah (DCA). 90
'^^^^^^
Louis Phillips President
NYU Law Alumni Ass'n
NEW YORK- Louis Phillips, vice-president
and uincral counsel of Paramount Pictures,
has been elected president
of the New York
University Law Alumni
Ass'n. Phillips also
is a .senior member of
the law firm of Phillips.
Nlzer. Benjamin
and KrUn.
A member of the
class of 1915, Phillips
^'^M^p^^H has been a practicing
^^k ^^^^H lawyer ever since and
ha.s tried Important
Louis Phillips law suits Involving the
motion picture and
entertainment industries.
The alumni association Is said to be the
largest law group In the United States, with
11,000 members and ten active chapters in
the New York are;i
New—My Man Godfrey U-I) 100
Ployhousc- Ponit in the Porlor (DCA), 4tt> wk. . . 90
S'onlcy—Soyonoro .VB., 4fh wk 110
Town—Seven Wonders ot the Worid (Cinerama).
4th wk 125
'Peyton Place' Third Week
Scores 150 in Buffalo
BUFFALO— Peyton Place" continued to
do the top business of the town at the Century
where it tacked up a 160 for its third
week and held for a fourth stanza. "Sayonara"
held up okay in the Center, which
reported a good fourth week and a fifth will
be the final p>eriod
Buffalc— Don't Go Near the Water MGM),
3rd wk no
Center— Soyonoro WB), 4th wk 100
Century—Peyton Place (20fh-Fox), 3pd wk. 160
Cinemo— Invitation to the Dance (MGM) 105
Lafayette—My Man Godfrey U-I) 100
Paramount The Deep Six WB 1?5
Film Notables to Attend
Dinner for Jack Warner
NEW YORK— More than 100 motion picture
industry notables have made reservations
for the National Foundation for
Infantile
Paralysis dinner In honor of Jack L.
Warner, which will be held at the Waldorf-
Astoria Hotel February 26. Warner will receive
the National Foundation's 1957 Humanitarian
award "in recognition of his valuab'.i
contributions to human welfare."
Spyros P. Skouras and Leonard Golden.son.
previous recipients of the award, are cochairmen
of the dinner committee, and Elsa
Maxwell Is .servlns as women's division chairman
for the dinner, the proceeds of which
will go to the National Foundation.
Included in the reservations list are:
Barney Balotxsn
Frank Copro
E P Curtis
Alfred E Ootf
Simon H, Fabian
Horvcy S. Ftreslooc jr-
Leopold Fnedmors
Williom J. German
Al Goetz
Mrs Avcrill tforrimon
Williom Randolph Heorst |r
John HertI )r.
Ralph Klelzol
Not Lopkin
Next Film
AtJC Lostfooel
W Sfcwort McOonold
James C Potnllo
Eugene Picker
Hcrmonn G Ploce
Milton Rackmil
Elmer C Rhoden
Hermon Rot>bins
Nicholos M. Sclseoc^
Serge Semenko
Hermon Storr
Alfred N Steele
Arthur K Wotsors
R H Wetl
"Gambling Machine'
Prtxlurcr Jiuk L Copi-limd ajid his associate.
Walter Hanncmnn. have announced
"Tlie OumblinR .Machine" as their next
feature
E-2 BOXOmCE January 27. 1958