r

J»ti»va
Brotherhood to Honor
Sol A. Schwartz
NKW YHK I'hr itiiiux'iiii'iil lndustrlrv
dlvi .' II tif tfi"' Nntioiml Cunlrrrncf ol
Chrl>lluns and Jews
smiI
a. .srhwarti
will sitlutr thrcf of it.-.
(fUow - workers on
Ffbruary 13 when u
illnniT m their honor
will b«' Klvcn In the
icrund bttUroom of the
Hotel Waldorf Astorlii
here. It will »>e part
of the national olxservatlon
of Brotherhood
Week by the film industry-.
OrlKlnally. It had
been planned to honor
only last years Brotherhood co-chairmen.
William Helneman. vice-president In chante
of distribution for United Artists, and Spyros
S Skoum-v president of Skouras Theatres
But a special (told medal award will be presented
to Sol Schwartz, president of RKO
Theatres, whose circuit has made an enviable
record for theatre collections for the
Brotherhood project over the years The
RKO houses have led all others In the campaign
for cash contributions, collecting $24.-
OOO one year.
Last year, the Ruest of honor was Jack
Warner, president of Warner Bras. Pictures
More than I.IOO persoas attended that
dinner and an equal number can be expected
this year, according to the committee In
charge Alex Harrison, general .sales manager
of 20th Century-Pox. Ls this year's motion
picture chairman.
The February celebration of Brotherhood
Week marks Its 25th anniversary. When first
suggested in 1933. .some 300 commmunltles
participated Today, more than 10.000 communities
located In every section of the
country Join in the annual celebration which
also enlLsls the cooperation of newspapers,
magazines motion pictures, advertl-sers. book
publishers, theatres, recording companies.
dTlc and religious organizations, .schools and
coUcfcs and labor-management organizattoos.
"At this time of
mLsunderstandlng between
nations." Harrison stated, "our Industry's
conlrtbutlnn to the Brotherhood Week Drive
assumes tremendous proportions We are a
rttal communications medium and must not
only place our best foot forward, but through
results leave no doubt among all nations
that this country not only believes and
preaches brotherhood, but actively and
wholeheartedly .supports peaceful coexistence
: all peoples, regardless of race, creed or
.-J lor "
O'Leary to San Francisco
As Fox Sales Manager
'!.ir>. 20th
--.\'. h !;.\'.'_'I.--?i-'' ' J :
Century-Fox salesman in the Wo-shlngton.
D C branch, has been appointed San Ftan-
-ro sales manager by Alex Harrison, genraJ
sales manager O'Leary will work under
.lack ErickJon. San Ptanclsco branch manager
O'Leary has been attached to the Wa.shlngon
branch since IMA. serving as office manager
and salesman. Prior to 1IH4. he had
•-^n a traveling auditor for 20th-P0x from
.e time he Joined the company In 1B37
More Than 60 Booths Sold
For Louisville Conclave
LOUISVIIXK More than 60 manufacturers
and .suppliers ol equipment iiiul concessions
productA hiivc
fli contracted fur s|Mire
^^^^^^
^^H^^^j^l
Allled'.s
^^^^ ^V^H drlvc-ln convention
^B ^^^^k and tradeshow to be
r^ JM ^^^H held February 11-13 at
^.iu^k^^^H the Kentucky Hotel
^B^^^^l here. By
time, all 80 booUis arc
J^^^^^^^^
^^^^H^^^^ expected to be taken.
^^^H ^^ ^^^H L. Ornsteln, con-
^^^jflT^^^^H ventlon chairman,
MiBJ^BI^^B this
E. L. Umstein
Virtually every
phase of the drive-ln
operation will be dl.scu.ssed during the threeday
session. A "get-acqualnted" luncheon
Tuesday. Febmary 11. will open the convention.
The first business session that afternoon
win be a review of the past .season
and an analysis of the current market. This
win be followed by talks on the various advertising
media used by drlve-ln operators
and their mo.st effective u.se. A forum on exploitation
and buslne.sN-bulldlng ideas also
win be held on the opening day.
PANEL DISCISSIONS PLANNED
Wednesday and Thursday mornings have
been scheduled for panel dl.scu.sslons on the
buying and booking of films, "from buying
and booking policies to rental terms and admission
prices." Ornsteln said. Wednesday
afternoon will be devoted to the conce.sslon.s
side of the business while the Thursday afternoon
meeting will be highlighted by reports
on equipment.
One or two buffet breakfasts will be scheduled
In the exhibition hall, -so that exhibitors
will have every opportunity to visit the dlspla.vs.
Also, to add importance to the trade-
.show. only convention guests who have
visited every booth at the show will be eligible
for prizes to be drawn at the final se.sslon.
The Indiana Allied unit will be Joint host
with the Kentucky Allied group. With Ornsteln
on the convention committee are Loul.s
Arru of Louisville and Roy Kalver, president
of the Indiana group. The ladles hospitality
commlttije consists of Mrs. Ruth Ornsteln
Mrs. Mao' Rose Ami. Mrs. Nlta Kalver. Mr.s
B Wolf and Mrs Joanne Fel.
MRMS CONTRACTING SPACE
The following firms have already contracted
for .space at the tradeshow:
Body Ca«« & Cooler Co
/ Food Co, CocO'Co'a C'^
Suolity foo!U>:hus Ncttcr Jr. vl.rpresldent
of Todd-AO Corp . will Join Samuel
Goldwyn Productlotvs
when his contract ex-
L. I>uu(Uj> Neltrr jr.
pires shortly Netter
will .ser>-e as an executive
assistant to James
Mulvey. president of
the Goldwyn romv iv
and one of hLs pi;;.
pal duties will be to
work on the road show
rncaRrmrnts of "Porgy
and Bess. " which
(. .l.vvn will produce
Ni';meiit .sales in the f:
States and Canada Prrvlomly. he »«
executive o( Altec Service Corp
BoxorncE January 37. 1968 13