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TPSEAL 2010 Financial Results. - Serena Hotels

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Chairman’s Statement (continued)<br />

arrivals into Zanzibar during the year 2011<br />

and onwards.<br />

Your Company has demonstrated in the past<br />

couple of years, through its performance, that<br />

given its ability to grow and innovate as well<br />

as set its own standards combined with its<br />

now tested highly successful business model,<br />

it can position itself to perform well in a wide<br />

range of economic scenarios. The flexibility<br />

and pro-activeness shown by your Company<br />

has indeed enabled it to overcome the volatile<br />

and challenging business landscape for the<br />

third consecutive year in the East African<br />

Tourism Industry. I am pleased to report that<br />

in the year <strong>2010</strong> the Group’s fundamentals<br />

remained healthy and the Company’s market<br />

share was retained. The Group achieved a<br />

turnover of KShs. 4.5 billion (2009: KShs.<br />

3.9 billion), an improvement of 14.7% and a<br />

Profit Before Tax of KShs. 693 million (2009:<br />

KShs. 520 million), a 33.3% improvement.<br />

It is noteworthy that the total Management<br />

fees received by <strong>TPSEAL</strong> from TPS (Uganda)<br />

Limited and Tourism Promotion Services<br />

(Rwanda) Limited for the Year <strong>2010</strong> was<br />

equivalent to KShs. 46.0 million (2009: KShs.<br />

44.0 million). Taking all factors into account,<br />

the Company’s performance for the year<br />

<strong>2010</strong> is considered commendable.<br />

The Group continues to be a significant<br />

contributor to the revenues of the<br />

Governments of Kenya, Tanzania and<br />

Zanzibar. The Group paid, in aggregate, the<br />

equivalent of KShs. 912 million (2009: KShs.<br />

720 million) in direct and indirect taxes and<br />

equivalent of KShs. 180 million (2009: KShs.<br />

146 million) to local authorities in royalty/<br />

rent payments in the various jurisdictions<br />

during <strong>2010</strong>.<br />

In view of the favourable results, the Board<br />

of Directors is pleased to recommend for<br />

approval, the payment of a final dividend for<br />

year <strong>2010</strong>, of KShs. 1.25 per share subject<br />

to payment of withholding tax, where<br />

applicable. The dividend will be payable on<br />

or about 20th June 2011. Shareholders will<br />

appreciate that while the value of dividend<br />

per share in absolute terms is at the same<br />

level as the previous year, the dividend is<br />

based on the increased number of shares<br />

issued following the Rights Issue and Bonus<br />

Issue during the year <strong>2010</strong>.<br />

The Board and Management remain confident<br />

that notwithstanding the challenging but<br />

promising business environment, the Group<br />

has the inherent strength and business<br />

resilience to continue to focus on its longterm<br />

growth prospects, thus maintaining<br />

its market share and its leading position in<br />

the industry. Whilst the vital support from<br />

the local resident and conference market<br />

segments is expected to increase, current<br />

indications are that there will also be a<br />

significant increase in arrivals from the<br />

foreign leisure market compared to the past<br />

three years.<br />

During the year <strong>2010</strong>, <strong>TPSEAL</strong> raised<br />

approximately KShs.1,150,456,937 net of<br />

transaction costs by way of a Rights Issue<br />

on the basis of one new share for every five<br />

Ordinary Shares held. As you are aware,<br />

the <strong>TPSEAL</strong> Rights Issue was successfully<br />

launched at KShs. 48/- on 12th August <strong>2010</strong><br />

and by the closing date of 31st August <strong>2010</strong><br />

was oversubscribed by 35.33%. The new<br />

<strong>TPSEAL</strong> shares commenced trading at the<br />

Nairobi Stock Exchange on 27th September<br />

<strong>2010</strong>. The Board and Management would<br />

like to express their gratitude to all the<br />

Shareholders and the members of the<br />

investing public for the confidence shown<br />

in the Company by subscribing in the Rights<br />

Issue.<br />

I wish to reiterate that the purpose of the<br />

Rights Issue exercise was to: raise funds for<br />

refurbishing the existing properties in the<br />

<strong>Serena</strong> portfolio; strengthen the East African<br />

circuit; maintain a sustainable debt level<br />

within the Group and provide new funds for<br />

expansion of the Group’s operations in the<br />

region within the context of our long-term<br />

business strategies. In the course of <strong>2010</strong>,<br />

<strong>TPSEAL</strong> utilized part of the funds raised by<br />

the Rights Issue to: acquire through Tourism<br />

Promotion Services (Tanzania) Limited the<br />

assets of two lodges located in Northern<br />

Tanzania (Mountain Village (Arusha) and<br />

Mbuzi Mawe Tented Camp (Serengeti)) and<br />

acquired 51% ownership of Upekee Lodges<br />

Limited which owns and operates two<br />

properties in Southern Tanzania (Mivumo<br />

River Lodge and Selous Luxury Camp) which<br />

has positioned Tourism Promotion Services<br />

(Tanzania) Limited ahead of its competitors<br />

in terms of both circuit and product offer;<br />

acquire 100% ownership of Jaja Limited<br />

as a special purpose vehicle by Tourism<br />

Promotion Services (Kenya) Limited to<br />

River viewing deck at Mivumo River Lodge at Selous Game Reserve<br />

Mandhari Restaurant at the Nairobi <strong>Serena</strong> Hotel<br />

TPS EASTERN AFRICA LIMITED ANNUAL REPORT AND FINANCIAL STATEMENTS <strong>2010</strong> 13

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