TPSEAL 2010 Financial Results. - Serena Hotels

Corporate Social Responsibility
A new dormitory, water tank and computers were donated to
Kabiruini Girls High School in Nyeri
Combining a powerful business sense with a strong
sense of social responsibility
As we conduct business, we interact with a broad range of
stakeholders, including our staff, customers, shareholders, financial
partners, suppliers of business, the environment, Governments and
the local communities in which we operate. And because we always
strive to combine a powerful business sense and a strong sense of
social responsibility towards these stakeholders, we have over the
years managed to create and sustain long-standing relationships,
marked by mutual respect and trust. Our guiding principles in
managing our social, ethical and environmental commitments remain
unchanged and this report demonstrates how we are continuing to
meet the growing demands of our social responsibilities.
Students from Ngandu Primary School were sponsored for an
educational trip to Sweetwaters
Community investment, support and development
Economic Empowerment
Rather than focus on donations and handouts, we strive to come up
with sustainable means of providing economic empowerment to local
communities living around our properties. It is, for instance, company
policy to ensure that fresh foodstuff and other supplies are purchased
locally. In some cases training is given to the local entrepreneurs
to produce and package their wares in an internationally acceptable
manner, thus building their capacity and improving their market.
Moreover, locals are given priority whenever new job opportunities
arise and at any given time, at least five local youths are deployed at
the units where they are trained on the job and encouraged to move
to other establishments, both within and outside the Serena Group.
If and when there is such a movement, the candidate is replaced by
another from the local community.
Educational support
One of our biggest success stories is in Ngorongoro where a local
primary school that was constructed 8 years ago continues to thrive.
In the year 2010 they had additional support from a number of
guests at the Ngorongoro Serena Safari Lodge who during their stay,
made a point to visit the school and offer their donations in support of
our work. Similarly, Kabiruini Girls High School located 15 kms from
Serena Mountain Lodge, now boasts a new dormitory, a 10,000 litre
water tank and new desktop computers donated by the management
of the lodge who saw the need to uplift the school’s standards.
Guests of Ngorongoro Serena Safari Lodge donated desks to the
Serena built Oloirobi Primary School.
Provision of clean drinking water and access to quality health care
Serena continues to provide free medical consultations and
subsidized medication to patients at all our unit’s clinics while our
Wellness Educators, spread the word about optimized healthy living
throughout the communities living near the units. Meanwhile, our
lodges in Lake Manyara and Amboseli provide safe, clean drinking
water to local communities.
30 TPS EASTERN AFRICA LIMITED ANNUAL REPORT AND FINANCIAL STATEMENTS 2010