TPSEAL 2010 Financial Results. - Serena Hotels
TPSEAL 2010 Financial Results. - Serena Hotels
TPSEAL 2010 Financial Results. - Serena Hotels
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Chairman’s Statement (continued)<br />
undertake development of three properties<br />
in Nanyuki, Nakuru and Elmenteita (Lake<br />
Elmenteita Luxury Camp is expected to be<br />
operational in July 2011) which will enhance<br />
the safari circuit in Western Kenya; invest<br />
into Tourism Promotion Services (Rwanda)<br />
Limited equity to provide funds for Phase II<br />
of the Kigali <strong>Serena</strong> Hotel project (includes<br />
refurbishing the entrance and lobby area,<br />
repositioning of the lifts and creating a new<br />
residents’ lounge) and development of a new<br />
lodge near the gorilla viewing site.<br />
To enable <strong>Serena</strong> <strong>Hotels</strong> to continue to offer a<br />
level of product and service beyond customer<br />
expectations and to ensure that it continues<br />
to differentiate the <strong>Serena</strong> brand from the<br />
competition while retaining its leadership<br />
position in the industry, major renovations<br />
and refurbishments were carried out at:<br />
Amboseli <strong>Serena</strong> Safari Lodge, Kilaguni<br />
<strong>Serena</strong> Safari Lodge, Ngorongoro <strong>Serena</strong><br />
Safari Lodge and Serengeti <strong>Serena</strong> Safari<br />
Lodge.<br />
During the year under review, <strong>Serena</strong> <strong>Hotels</strong><br />
are proud to have been honoured with awards<br />
and accolades from: Eco Tourism Society<br />
of Kenya and by the National Environment<br />
Management Authority (NEMA) as Kenya’s<br />
‘Best Environmental Compliant Firm in the<br />
<strong>Hotels</strong> Sector’.<br />
The Group continued to implement<br />
Information Communication and Technology<br />
(ICT) initiatives, appropriate Human<br />
Resources Management (HRM) practices and<br />
sound Corporate Social Responsibility (CSR)<br />
activities that complement its long-term<br />
business strategies, just as it continues to<br />
pursue new business opportunities in line<br />
with its diversification policy and strategy<br />
to ensure a positive impact on product<br />
standards, thus contributing positively to<br />
the bottom line of the Company. Additional<br />
details on the ICT, HRM and CSR activities<br />
and initiatives are incorporated in the<br />
statement from the Managing Director which<br />
has been included on pages 16, 17 and 18 of<br />
this Annual Report.<br />
Following the unfortunate flooding of<br />
Samburu <strong>Serena</strong> Safari Lodge (SSSL) on 4th<br />
March <strong>2010</strong>, which led to the closure of the<br />
Lodge, 53 out of the 71 permanent employees<br />
were absorbed within the <strong>Serena</strong> portfolio<br />
whilst 18 employees proceeded to take early<br />
retirement. Management has commissioned<br />
a study by a leading hydrologist and civil<br />
engineer to determine whether building<br />
rooms on higher ground, at the original site<br />
of SSSL would protect the Lodge from future<br />
floods. A report on the subject was submitted<br />
in February 2011 and is currently being<br />
reviewed by Management to determine the<br />
possible way forward.<br />
The stability of the Coalition Government,<br />
implementation of Kenya’s new constitution<br />
and the Government’s development<br />
blueprint, Vision 2030, remain vital and<br />
hold the key to Kenya’s future economic<br />
growth. The last two years of Vision 2030’s<br />
implementation has catapulted the Kenyan<br />
economy to the path of recovery, from a<br />
growth rate of 1.6% three years ago to an<br />
estimated growth of 5.6% in <strong>2010</strong> and an<br />
expected growth rate of 6% for 2011. The<br />
projected GDP growth rate implies that the<br />
business operating environment in Kenya<br />
has been improving with the creation of a<br />
conducive business and regulatory climate<br />
compared to three years ago. Indeed the<br />
projections are encouraging. There are<br />
positive signals of ‘fresh’ foreign direct<br />
investments’ (FDIs) in the Country which is<br />
one of the measures of a thriving and robust<br />
economy. Thus, provided that the Country<br />
continues to provide an enabling business<br />
environment, it could derive considerable<br />
benefits in the years to come on the<br />
economic front. The East African Community<br />
(EAC) Protocol that formally came into effect<br />
on 1st July <strong>2010</strong> has also sent encouraging<br />
signals to potential new investors looking<br />
for enlarged and integrated markets within<br />
Eastern Africa. It is important that the<br />
implementation of the regional projects<br />
be treated as a priority to ensure that East<br />
Africa realizes its maximum potential in all<br />
sectors including tourism.<br />
To conclude, on behalf of the Board, I would<br />
like to congratulate and thank the Company’s<br />
Management and Staff for their continued<br />
diligence and dedication without which the<br />
commendable results realized during <strong>2010</strong><br />
would not have been achieved. I would also<br />
like to acknowledge, with appreciation, the<br />
invaluable support from my colleagues on<br />
the Board which has helped to steer the<br />
Group’s business activities and strategies<br />
successfully during year <strong>2010</strong>.<br />
I wish to recognise, with gratitude, the<br />
vital support, confidence, loyalty and trust<br />
that we have continued to receive from<br />
our shareholders, customers and other<br />
stakeholders within the industry. Finally, I<br />
wish to thank the Governments within the<br />
East African Region for facilitating the growth<br />
of the tourism industry, and also the various<br />
regulatory authorities for their continued<br />
support. Needless to say, even as the tourism<br />
industry continues to play such a significant<br />
role in the region’s economic development,<br />
the active backing and encouragement<br />
by the regional Governments and other<br />
stakeholders is essential for the sustained<br />
growth of the industry across the region.<br />
Francis Okomo-Okello<br />
CHAIRMAN<br />
14 TPS EASTERN AFRICA LIMITED ANNUAL REPORT AND FINANCIAL STATEMENTS <strong>2010</strong>