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TPSEAL 2010 Financial Results. - Serena Hotels

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Chairman’s Statement (continued)<br />

undertake development of three properties<br />

in Nanyuki, Nakuru and Elmenteita (Lake<br />

Elmenteita Luxury Camp is expected to be<br />

operational in July 2011) which will enhance<br />

the safari circuit in Western Kenya; invest<br />

into Tourism Promotion Services (Rwanda)<br />

Limited equity to provide funds for Phase II<br />

of the Kigali <strong>Serena</strong> Hotel project (includes<br />

refurbishing the entrance and lobby area,<br />

repositioning of the lifts and creating a new<br />

residents’ lounge) and development of a new<br />

lodge near the gorilla viewing site.<br />

To enable <strong>Serena</strong> <strong>Hotels</strong> to continue to offer a<br />

level of product and service beyond customer<br />

expectations and to ensure that it continues<br />

to differentiate the <strong>Serena</strong> brand from the<br />

competition while retaining its leadership<br />

position in the industry, major renovations<br />

and refurbishments were carried out at:<br />

Amboseli <strong>Serena</strong> Safari Lodge, Kilaguni<br />

<strong>Serena</strong> Safari Lodge, Ngorongoro <strong>Serena</strong><br />

Safari Lodge and Serengeti <strong>Serena</strong> Safari<br />

Lodge.<br />

During the year under review, <strong>Serena</strong> <strong>Hotels</strong><br />

are proud to have been honoured with awards<br />

and accolades from: Eco Tourism Society<br />

of Kenya and by the National Environment<br />

Management Authority (NEMA) as Kenya’s<br />

‘Best Environmental Compliant Firm in the<br />

<strong>Hotels</strong> Sector’.<br />

The Group continued to implement<br />

Information Communication and Technology<br />

(ICT) initiatives, appropriate Human<br />

Resources Management (HRM) practices and<br />

sound Corporate Social Responsibility (CSR)<br />

activities that complement its long-term<br />

business strategies, just as it continues to<br />

pursue new business opportunities in line<br />

with its diversification policy and strategy<br />

to ensure a positive impact on product<br />

standards, thus contributing positively to<br />

the bottom line of the Company. Additional<br />

details on the ICT, HRM and CSR activities<br />

and initiatives are incorporated in the<br />

statement from the Managing Director which<br />

has been included on pages 16, 17 and 18 of<br />

this Annual Report.<br />

Following the unfortunate flooding of<br />

Samburu <strong>Serena</strong> Safari Lodge (SSSL) on 4th<br />

March <strong>2010</strong>, which led to the closure of the<br />

Lodge, 53 out of the 71 permanent employees<br />

were absorbed within the <strong>Serena</strong> portfolio<br />

whilst 18 employees proceeded to take early<br />

retirement. Management has commissioned<br />

a study by a leading hydrologist and civil<br />

engineer to determine whether building<br />

rooms on higher ground, at the original site<br />

of SSSL would protect the Lodge from future<br />

floods. A report on the subject was submitted<br />

in February 2011 and is currently being<br />

reviewed by Management to determine the<br />

possible way forward.<br />

The stability of the Coalition Government,<br />

implementation of Kenya’s new constitution<br />

and the Government’s development<br />

blueprint, Vision 2030, remain vital and<br />

hold the key to Kenya’s future economic<br />

growth. The last two years of Vision 2030’s<br />

implementation has catapulted the Kenyan<br />

economy to the path of recovery, from a<br />

growth rate of 1.6% three years ago to an<br />

estimated growth of 5.6% in <strong>2010</strong> and an<br />

expected growth rate of 6% for 2011. The<br />

projected GDP growth rate implies that the<br />

business operating environment in Kenya<br />

has been improving with the creation of a<br />

conducive business and regulatory climate<br />

compared to three years ago. Indeed the<br />

projections are encouraging. There are<br />

positive signals of ‘fresh’ foreign direct<br />

investments’ (FDIs) in the Country which is<br />

one of the measures of a thriving and robust<br />

economy. Thus, provided that the Country<br />

continues to provide an enabling business<br />

environment, it could derive considerable<br />

benefits in the years to come on the<br />

economic front. The East African Community<br />

(EAC) Protocol that formally came into effect<br />

on 1st July <strong>2010</strong> has also sent encouraging<br />

signals to potential new investors looking<br />

for enlarged and integrated markets within<br />

Eastern Africa. It is important that the<br />

implementation of the regional projects<br />

be treated as a priority to ensure that East<br />

Africa realizes its maximum potential in all<br />

sectors including tourism.<br />

To conclude, on behalf of the Board, I would<br />

like to congratulate and thank the Company’s<br />

Management and Staff for their continued<br />

diligence and dedication without which the<br />

commendable results realized during <strong>2010</strong><br />

would not have been achieved. I would also<br />

like to acknowledge, with appreciation, the<br />

invaluable support from my colleagues on<br />

the Board which has helped to steer the<br />

Group’s business activities and strategies<br />

successfully during year <strong>2010</strong>.<br />

I wish to recognise, with gratitude, the<br />

vital support, confidence, loyalty and trust<br />

that we have continued to receive from<br />

our shareholders, customers and other<br />

stakeholders within the industry. Finally, I<br />

wish to thank the Governments within the<br />

East African Region for facilitating the growth<br />

of the tourism industry, and also the various<br />

regulatory authorities for their continued<br />

support. Needless to say, even as the tourism<br />

industry continues to play such a significant<br />

role in the region’s economic development,<br />

the active backing and encouragement<br />

by the regional Governments and other<br />

stakeholders is essential for the sustained<br />

growth of the industry across the region.<br />

Francis Okomo-Okello<br />

CHAIRMAN<br />

14 TPS EASTERN AFRICA LIMITED ANNUAL REPORT AND FINANCIAL STATEMENTS <strong>2010</strong>

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