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70<br />

FAQ FOCUS ON CHINA / 04 / 2011 FOCUS ON CHINA / 04 / 2011 FAQ 71<br />

QUESTIONS ABOUT<br />

SOURCING FROM CHINA<br />

F<strong>in</strong>d<strong>in</strong>g manufactur<strong>in</strong>g<br />

partners,<br />

keep<strong>in</strong>g it SIMPLE and<br />

SAFE<br />

How to protect my IP Rights?<br />

Register your <strong>in</strong>tellectual property right(s)<br />

(IP rights) under your country's law. You can<br />

protect your Logo(s) and Slogan(s) under the<br />

Ch<strong>in</strong>ese Anti Unfair Competition Law. Try to<br />

register your IPR(s) <strong>in</strong> Ch<strong>in</strong>a as well. Small and<br />

medium enterprises should therefore always<br />

use written agreements address<strong>in</strong>g the issues<br />

surround<strong>in</strong>g know-how, trademarks, IPR, non<strong>com</strong>petition<br />

and confidentiality.<br />

How to make sure my supplier is<br />

an authorized reseller?<br />

Contact the owner of the brand to confirm if<br />

they are an authorized reseller.<br />

How to protect trade secrets and<br />

processes?<br />

When outsourc<strong>in</strong>g manufacturers you may<br />

consider separat<strong>in</strong>g your designs, ideas and<br />

know-how amongst various manufacturers<br />

to ensure that no one manufacturer is able to<br />

steal your trade secrets and know-how. This<br />

works like a puzzle, distribut<strong>in</strong>g each s<strong>in</strong>gle<br />

piece to another location to elim<strong>in</strong>ate the<br />

chances of putt<strong>in</strong>g the pieces all together.<br />

How to assure product quality?<br />

Sometimes a buyer may receive poor quality<br />

products after payment has been made,<br />

but the supplier refuses to <strong>com</strong>pensate<br />

the importer or does not even respond to<br />

<strong>com</strong>pla<strong>in</strong>ts. Sometimes a supplier may send<br />

high quality samples to the buyer but the<br />

quality of the real end product is very poor.<br />

In order to avoid poor quality, you should<br />

undertake quality and <strong>in</strong>spection before<br />

order<strong>in</strong>g, dur<strong>in</strong>g the production process and<br />

just before the shipment leaves.<br />

What precautions should I take<br />

before mak<strong>in</strong>g the f<strong>in</strong>al payment?<br />

You should use the services of a credit<br />

<strong>in</strong>stitution that checks the background<br />

of manufacturers before you make your<br />

f<strong>in</strong>al payment. Always remember: No f<strong>in</strong>al<br />

payments unless you are certa<strong>in</strong> you will<br />

receive the goods.<br />

What has to be done if the<br />

suppliers do not deliver goods?<br />

When failed <strong>in</strong> <strong>com</strong>municat<strong>in</strong>g with the<br />

supplier, keep a record of contact emails,<br />

payment bills and other valid documents to<br />

report the case to the police and also voice<br />

a <strong>com</strong>pla<strong>in</strong>t to local trade <strong>com</strong>mittee or<br />

department of <strong>com</strong>merce.<br />

When should I be suspicious?<br />

If the supplier avoids giv<strong>in</strong>g you substantive<br />

<strong>in</strong>formation about its <strong>com</strong>pany. They may<br />

act excited but vague, emphasiz<strong>in</strong>g what a<br />

great opportunity this is for you. The supplier<br />

asks you for up-front payment. If they request<br />

payment options other than Letter of Credit,<br />

T/T or Western Union.<br />

How do I structure the relationship<br />

with my Ch<strong>in</strong>a sourc<strong>in</strong>g partner?<br />

Some <strong>com</strong>panies use a full-service<br />

Ch<strong>in</strong>a sourc<strong>in</strong>g agent and others set up<br />

a representative office to manage Ch<strong>in</strong>a<br />

sourc<strong>in</strong>g operations. You can also f<strong>in</strong>d quality<br />

Ch<strong>in</strong>ese manufacturers onl<strong>in</strong>e or on trade fairs.<br />

How to make sure goods brought<br />

<strong>in</strong>to my country meet all national<br />

regulatory requirements?<br />

Goods that don't meet requirements can be<br />

stopped at the border or result <strong>in</strong> future legal<br />

suits. It is highly re<strong>com</strong>mended to consult a<br />

good customs broker before plac<strong>in</strong>g any orders.<br />

Why is it best to see the factory for<br />

myself?<br />

Good relationships (or guanxi <strong>in</strong> Ch<strong>in</strong>ese)<br />

play a crucial role <strong>in</strong> bus<strong>in</strong>ess <strong>in</strong> Ch<strong>in</strong>a, so it is<br />

advisable to meet the suppliers before plac<strong>in</strong>g<br />

an order. And you can <strong>in</strong>spect manufactur<strong>in</strong>g<br />

areas to get an idea of raw material quality,<br />

workers’ skills, production capabilities and the<br />

<strong>in</strong>ternal QC process of the manufacturer.<br />

How about after-sale service of<br />

Ch<strong>in</strong>ese suppliers?<br />

At present, a lot of excellent Ch<strong>in</strong>ese suppliers<br />

provide <strong>com</strong>prehensive after-sale service,<br />

set up repair centers overseas or authorize<br />

cooperation partners to offer after-sale<br />

service. It <strong>in</strong>cludes consultation, products<br />

ma<strong>in</strong>tenance, accessories replacement, etc.<br />

What problems do most people<br />

<strong>com</strong>pla<strong>in</strong> about?<br />

Failure to send the correct products. Send<strong>in</strong>g<br />

product of <strong>in</strong>ferior quality than the samples.<br />

Failure to deliver on time. Failure to disclose all<br />

relevant <strong>in</strong>formation about a product or terms<br />

of the sale.<br />

Examples of fraud.<br />

Trad<strong>in</strong>g with fake <strong>com</strong>panies. Fake check<br />

scams. Poor product quality. Sometimes buyers<br />

send free samples to suppliers but they are not<br />

the same as the f<strong>in</strong>al delivered products.<br />

Should I be wary of over generous<br />

offers?<br />

Yes, be wary of potential partners who offer<br />

an especially high or low price. It is easy to be<br />

tempted by such offers, but they are often<br />

attempts of fraud. In bus<strong>in</strong>ess, the expression<br />

"you get what you pay for" is often pa<strong>in</strong>fully<br />

true. Be especially diligent to check the<br />

contact <strong>in</strong>formation, identification and any<br />

claims a suspicious trade partner makes. If it<br />

sounds unbelievable, it probably is.<br />

Is there any possibility that some<br />

'fraud' may not actually be fraud?<br />

Yes, some 'fraud' may not actually be fraud but<br />

problems occurr<strong>in</strong>g due to misunderstand<strong>in</strong>g<br />

and mis<strong>com</strong>munication and the lack of<br />

understand<strong>in</strong>g of each others’ culture. Many<br />

of these issues can be avoided by seek<strong>in</strong>g<br />

trade <strong>in</strong>formation from Ch<strong>in</strong>ese related<br />

government <strong>in</strong>stitutions.<br />

How to source onl<strong>in</strong>e?<br />

Educate yourself about how to source onl<strong>in</strong>e<br />

by read<strong>in</strong>g resources offered by <strong>Made</strong>-<strong>in</strong>ch<strong>in</strong>a.<strong>com</strong><br />

and other resources. Every day new<br />

suppliers register with B2B websites such as<br />

<strong>Made</strong>-<strong>in</strong>-ch<strong>in</strong>a.<strong>com</strong>. When send<strong>in</strong>g an <strong>in</strong>quiry<br />

to a supplier, make sure you state your request<br />

<strong>in</strong> detail. Let the supplier know: exactly what<br />

you are look<strong>in</strong>g for, the quantity you require,<br />

your location, expected price range, delivery<br />

time requirements, and etc.<br />

How to f<strong>in</strong>d reliable suppliers<br />

onl<strong>in</strong>e?<br />

Provide clear requirements regard<strong>in</strong>g product<br />

quality, material specification, and dimensions<br />

etc. Obta<strong>in</strong> quality certificates <strong>in</strong>clud<strong>in</strong>g<br />

material <strong>com</strong>position reports, <strong>in</strong>dependent<br />

quality reports and other evidence of<br />

test<strong>in</strong>g and <strong>in</strong>spection. Obta<strong>in</strong> samples<br />

for assessment. If possible visit the factory.<br />

Provide suppliers with detailed feedback<br />

about the product and how they can improve<br />

their service.<br />

How to source on <strong>Made</strong>-<strong>in</strong>-Ch<strong>in</strong>a.<br />

<strong>com</strong>?<br />

Search products and suppliers by keywords,<br />

or send <strong>in</strong>quiries to suppliers. You can post<br />

offers too. Registration is free.<br />

What are Audited Suppliers from<br />

<strong>Made</strong>-<strong>in</strong>-Ch<strong>in</strong>a.<strong>com</strong>?<br />

SGS, the world's lead<strong>in</strong>g <strong>in</strong>spection,<br />

verification, test<strong>in</strong>g and certification<br />

<strong>com</strong>pany, personally and <strong>in</strong>dividually tests<br />

and audits Audited Suppliers from <strong>Made</strong>-<strong>in</strong>-<br />

Ch<strong>in</strong>a.<strong>com</strong> to make sure they meet world class<br />

standards.<br />

What are Audit Reports of <strong>Made</strong><strong>in</strong>-Ch<strong>in</strong>a.<strong>com</strong>?<br />

Audit Reports are produced by SGS, the<br />

world's lead<strong>in</strong>g supplier certification<br />

<strong>com</strong>pany. An SGS audit report conta<strong>in</strong>s the<br />

follow<strong>in</strong>g <strong>in</strong>formation: general <strong>in</strong>formation,<br />

foreign trade capacity, product research &<br />

development capacity, quality management<br />

system and product certification, production<br />

capacity & quality control, f<strong>in</strong>ancial position,<br />

work<strong>in</strong>g environment & energy sav<strong>in</strong>g and<br />

photos.<br />

Negotiat<strong>in</strong>g contracts and<br />

agreements<br />

What are the most important<br />

th<strong>in</strong>gs when negotiat<strong>in</strong>g with<br />

Ch<strong>in</strong>ese people?<br />

Organization, detail, politeness, a strong will<br />

and a healthy dose of patience.<br />

Is there a strong emphasis on<br />

hierarchy <strong>in</strong> Ch<strong>in</strong>ese bus<strong>in</strong>ess<br />

culture?<br />

Yes, ensure you br<strong>in</strong>g a senior member of your<br />

organization to lead the negotiations on your<br />

behalf. The Ch<strong>in</strong>ese will do the same.<br />

How to f<strong>in</strong>d who makes the f<strong>in</strong>al<br />

decision?<br />

S<strong>in</strong>ce the hierarchy with<strong>in</strong> a Ch<strong>in</strong>ese<br />

organization is <strong>com</strong>plicated, treat everybody<br />

with equal respect and be prepared to<br />

present your material to many different<br />

people at vary<strong>in</strong>g levels of authority.<br />

How to exchange bus<strong>in</strong>ess cards?<br />

The Ch<strong>in</strong>ese are keen about exchang<strong>in</strong>g<br />

bus<strong>in</strong>ess cards, so be sure to br<strong>in</strong>g a plentiful<br />

supply. Present your card with two hands.<br />

When receiv<strong>in</strong>g a card place it <strong>in</strong> a case or bag<br />

rather than <strong>in</strong> a wallet or pocket.<br />

What should I pr<strong>in</strong>t on my<br />

bus<strong>in</strong>ess card?<br />

Your professional title, especially if you<br />

have the seniority to make decisions. If your<br />

<strong>com</strong>pany is the oldest or largest <strong>in</strong> your

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