Annual Report 2006/2007 KGaA/Group - BVB Aktie - Borussia ...

SIGNAL IDUNA PARK – CENTRE FOR BVB SPORT MARKETING
Signal Iduna Park is a football stadium in Dortmund.
With 80,708 seats, it is the largest stadium
in Germany built exclusively for football.
Signal Iduna Park is the ground of the Borussia
Dortmund football Bundesliga team and has
already been the location for numerous international
football tournaments, most recently,
the 2006 FIFA Football World Cup. The stadium,
with its striking yellow pylons in the roof structure,
is a landmark of the city of Dortmund.
Source: Wikipedia.de
SIGNAL IDUNA PARK is the source of revenues.
Ranging from ticketing to income from TV marketing
from Bundesliga matches and (where
applicable) matches in European competition,
from revenues from jersey, perimeter board
and interior advertising to marketing of hospitality
seats, from merchandising to event marketing:
Borussia Dortmund GmbH & Co.
KGaA's business activities have their source in
a piece of earth of some 5,000 square metres
covered with a roll-out pitch near Bundes -
As described in the definition in the free encyclopaedia
“Wikipedia”, the general public
straße 1. SIGNAL IDUNA PARK is the Company's
heart. Since summer 2006, it has again
been owned by BVB.
regards SIGNAL IDUNA PARK merely as a football
ground, but it is also the POI (Point of
Interest) – the location – around which much of
Borussia Dortmund GmbH & Co. KGaA's activi
ties revolve. Despite numerous measures and
improvements in recent years, it continues to
offer undeveloped marketing potential.
In this business report, we outline potential
for marketing the stadium in the “Sponsoring”,
“Merchandising”, “Event”, “Media” and
“Ticketing” sections. Moreover, we provide a
short outlook on what will hopefully be a
great future.
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