Annual Report 2006/2007 KGaA/Group - BVB Aktie - Borussia ...

Borussia Dortmund
Details of the performance of the individual revenue
sources are provided in the following paragraphs.
Income from ticketing
Borussia Dortmund's receipts from match operations,
i.e. income from ticketing and friendly games,
increased by EUR 1.1 million to EUR 18.3 million
in the past financial year for the 2006/2007 season.
The largest individual contribution to growth amo un -
ting to EUR 0.7 million was made by income from
Bundesliga match and season ticket sales. In addition
the home game against Hannover 96 in the second
main round of the DFB Cup generated a surplus of
EUR 0.1 million, while various friendly games and
match operations for the regional league team provided
additional income of EUR 0.3 million.
The average number of spectators was increased
from 71,378 to 72,164, despite lower season ticket
sales compared with the previous year and a rather
difficult season from the sporting point of view, with
the club's participation in the first division next season
not made certain until the 32nd match day. On
an international basis, Borussia Dortmund therefore
continues to occupy third place in terms of numbers
of spectators behind Manchester United and Real
Madrid, despite not participating in an international
competition.
The loyalty of the club's supporters, even following
an unsuccessful sporting season, is made clear by the
number of season tickets already sold for next season.
With 50,549 tickets sold for the 2007/2008
season, Borussia Dortmund has beaten its own
Bundesliga record of 50,415 season tickets sold for
2003/2004. By comparison: On average, 20,450 season
tickets were sold in the Bundesliga for the
2006/2007 season.
Income from sponsorship
Borussia Dortmund's income from sponsorship
conformed to the upward trend enjoyed by all clubs
in the Bundesliga and reached EUR 30.5 million,
thus exceeding the EUR 30 million target for the
first time.
Despite not participating in an international competition,
BVB's games were watched by an average
of 72,164 spectators and therefore represented an
attractive advertising platform, especially for
regional companies. The creation of additional
capacity for perimeter boards also created the
opportunity to offer perimeter board advertising to
new potential clients.
In addition to RAG, acting as main sponsor for the
first time in the last financial year, and SIGNAL
IDUNA, which has given its name to the largest
stadium in the Bundesliga, Borussia Dortmund and
its marketing partner SPORTFIVE succeeded
once again in increasing the number of so-called
“champion partners” and partners compared with
the previous year.
The development of the hospitality areas also made
a substantial contribution to the increase in income
from sponsorship. In addition to the reserved seating
area in the West Stand at SIGNAL IDUNA PARK
which has been fully booked for years, the new
Business Club 09 concept was gratefully received by
many customers. Not only does it offer participants
the chance to experience all BVB matches at
SIGNAL IDUNA PARK close up, it also creates the
opportunity to benefit from the “Borussia Dort -
mund” phenomenon away from the pitch. The number
of seats sold was more than double the previous
year's figure. Regular meetings on journeys to away
games and many other events promote a constant
27 th Round
30 March 2007
Arm. Bielefeld 1:0 BVB
28 th Round
7 April 2007
Aachen 1:4 BVB
120
Relegation battle: Following the 0:1 in
Bielefeld (here Schuler), BVB slipped
with Valdez to 17 th position.
Outstanding: Tinga played his best match
to date in the BVB strip at the Tivoli.
Here he leaves Aachen's Pinto behind.