Annual Report 2006/2007 KGaA/Group - BVB Aktie - Borussia ...

BVB
Sponsorship
Jerseys, trousers, socks and boots, as well as BVB’s complete training
and match equipment, are provided by Nike.
EQUIPMENT SUPPLIER
In the fight for market share, the major sports
article manufacturers rely on the platform
offered by the major clubs. Top sportsmen are
multipliers and act as examples for fashion
and trend-conscious children and youths, who
wish to wear the same shoes, trousers, jerseys
and tracksuits as their icons.
The American sports article manufacturer,
Nike, which employs approximately 26,000
employees worldwide, has been BVB's equip-
ment supplier since July 2004. All teams right
down to young talent play in jerseys and boots
bearing the world famous Nike logo known as
“Swoosh”. It is one of the best known trademarks
in the world.
Nike acts as the exclusive equipment provider
in the clothing, shoe and other product segments.
As part of its commitment as an equipment
supplier, Nike also uses BVB's commercial
appeal in various ways inside the stadium
(perimeter board advertising), and also utilises
business to business potential in the catering
areas of SIGNAL IDUNA PARK.
The contract between Borussia Dortmund and
its equipment supplier, Nike, runs until summer
2009.
The newest boot by the U.S. sports article manufacturer
– shown here in the current advertising
campaign – appears in the BVB club colours.
At present, for example, the
Swiss national player, Philipp
Degen, wears this model.
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