Annual Report 2006/2007 KGaA/Group - BVB Aktie - Borussia ...

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Borussia Dortmund DEVELOPMENT OF THE MARKET AND COMPETITIVE ENVIRONMENT IN GERMAN PROFESSIONAL FOOTBALL Ticketing Spectator numbers in the Bundesliga continue to be unusually high. However, a slight decline of 1.43% was recorded in comparison with the record set in the previous year. This was most likely due to the smaller stadium capacities of the three teams promoted, Alemannia Aachen, FC Energie Cottbus and VfL Bochum, compared with the relegated teams, 1. FC Köln, 1. FC Kaiserslautern and MSV Duisburg. The biggest attraction for spectators in the Bun - desliga was once again Borussia Dortmund with 1,161,769 tickets sold, ahead of Bayern Munich (1,133,973) and Schalke 04 (1,028,317). Three Bundesliga clubs therefore reached the coveted target of more than 1 million spectators. In sales of season tickets, Borussia Dortmund (44,018) outperformed Schalke 04 (42,339), as in the previous year, and was a long way ahead of the competition in the Bundesliga. On average, each club in the Bundesliga sold 20,450 season tickets last season. TV marketing The continuing enthusiasm for football can also be seen in the revenues generated for the clubs by TV marketing. The three-year contract for TV marketing for the Bundesliga and the Second Bundesliga entered into by the German Football League (DFL) in December 2005 was for a total amount of over EUR 1.2 billion. This represents an increase of around 40% compared with the previous TV marketing agreement. With the coming into effect of the new TV marketing agreement, the basis of allocating revenues were adjusted. The new basis of allocation is intended to link payment more closely to performance, to generate higher income for all clubs and to cushion the effect of relegation from the Bundesliga. An additional consideration is to ensure that the split of revenues between the Bundesliga and the Second Bundesliga remains stable. In concrete terms, this means that a club in the Bundesliga can achieve a maximum of around EUR 23.3 million but a minimum of around EUR 11.7 million from domestic income for championship games. In the Second Bundesliga, the range is between EUR 3.6 million and EUR 7.2 million. On top of that, the Bundesliga clubs benefit separately from the income from foreign marketing. The German champion receives EUR 4.0 million from this source, while an average of EUR 0,518 million goes to the club in 18th position on the league table. Sponsorship Nor has the Bundesliga lost any of its attraction as an advertising forum. On the contrary, the clubs can look back on a successful season with further increases in income from sponsorship and other revenue sources. The Bundesliga therefore continues to be a growth sector, with professional management ensuring that the economic basis is in place for an exciting competition and so guaranteeing a highly attractive product for fans, media partners and, above all, sponsors. The continuing attractiveness and the strong television presence also ensure great interest in the advertising industry. In an anonymous survey conducted by the trade magazine “Sponsors”, the clubs' leading sponsors awarded the Bundesliga's image a score of 2.18 on a scale of 1-6, 1 being the highest mark. The average rating of 1.75 for the Bundesliga as an advertising platform is an outstanding achievement. Interest on the part of sponsors may also be linked to the enormous level of brand recognition enjoyed by the Bundesliga. 98.7% of those questioned had heard of the top German division. 4 th Round 16 September 2006 BVB 1:0 Hamburger SV 5 th Round 22 September 2006 Bor. M’gladbach 1:0 BVB 108 Guerrero (left) and Ljuboja (right) watch as Wörns jumps for the header. Brzenska is already hoping for the goal... The scene that possibly decided the match: Frei is beaten by Keller, which created the counter attack that led to 1:0.
GROUP MANAGEMENT REPORT GROUP STRUCTURE AND BUSINESS Group legal structure The Group management report is based on the consolidated group of Borussia Dortmund GmbH & Co. KGaA. In addition to its core activities of football and the marketing of SIGNAL IDUNA PARK, Borussia Dortmund is involved in lines of business related to football. At present, the Company holds direct and indirect interests in the following companies: BVB Stadionmanagement GmbH (100.00%), goool.de Sportswear GmbH (100.00%), Sports & Bytes GmbH (100.00%), BVB Merchandising GmbH (100.00%), BVB Stadion GmbH (99.74%), BVB Beteiligungs- GmbH (94.90%), B.E.S.T. Borussia Euro Lloyd Sports Travel GmbH (51.00%) and Orthomed GmbH (33.33%). Some of these companies have concluded mutual control and/or profit and loss transfer agreements. Borussia Dortmund GmbH & Co. KGaA 100% 100% goool.de sportswear GmbH BVB Stadionmanagement GmbH 94,90% 94,90% BVB Stadion GmbH 5,10% BVB Beteiligungs-GmbH 5,10% BV. Borussia 09 e.V. Dortmund 100% BVB Merchandising GmbH 100% Sports & Bytes GmbH 51,00% B.E.S.T. Borussia Euro Lloyd Sports Travel GmbH 49,00% Hogg Robinson Germany GmbH & Co. KG 33,33% Orthomed GmbH 66,67% Other shareholders 6 th Round 29 September 2006 BVB 2:2 Hannover 96 7 th Round 15 October 2006 Cottbus 2:3 BVB Borussia devastated: Even two goals by Smolarek (on the ground) were not enough to secure a victory against a rejoicing Hanover. Two goals by a defender: Brzenska (here against Kioyo) scored twice in a match for the first time in the Bundesliga. 109
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Tradition • Passion • Success B
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KEY FIGURES AT A GLANCE BORUSSIA DO
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4 SIGNAL IDUNA PARK - THE EIN FUSSB
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6 SIGNAL IDUNA PARK - MORE THAN 90
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SIGNAL IDUNA PARK - CENTRE FOR BVB
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Dear Shareholders, Borussia Dortmun
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SIGNAL IDUNA PARK - THE CREATION Fr
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1974 to 1995: For 21 years the form
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REPORT OF THE SUPERVISORY BOARD Bor
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REPORT OF THE SUPERVISORY BOARD The
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BVB Sponsoring 21
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BVB Sponsorship Jerseys, trousers,
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BVB Sponsorship Business Club 09 (l
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BVB Sponsorship Young BVB fans and
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THE BVB SHARE Price performance SHA
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THE BVB SHARE Turnover of shares In
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CORPORATE GOVERNANCE REPORT • The
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CORPORATE GOVERNANCE REPORT pensati
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CORPORATE GOVERNANCE REPORT activit
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THE 2006/2007 SEASON Giovanni Feder
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The fan shop in the August Lenz bui
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Borussia Dortmund GmbH & Co. KGaA B
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IMPRINT / FINANCIAL CALENDAR 2007/2
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SIGNAL IDUNA PARK - MORE THAN 90 MI
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Annual Report 2006/2007 KGaA/Group - BVB Aktie - Borussia ...

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