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Annual Report 2006/2007 KGaA/Group - BVB Aktie - Borussia ...

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MANAGEMENT REPORT<br />

However, financial and business development is<br />

largely dependent on sporting success. Since sporting<br />

success can only be planned to a very limited<br />

degree, the best management can do is to create a<br />

foundation for success. Investments, particularly in<br />

the professional squad, are therefore a necessary<br />

prerequisite for achieving sporting objectives, such<br />

as qualifying for the UEFA Cup. However, in order<br />

to meet financial goals, planned investments and<br />

decisions must under certain circumstances be postponed<br />

to the extent these would only be possible by<br />

incurring new debt. Moreover, a player may be sold<br />

based on financial considerations in cases where this<br />

would not have happened had the decision been<br />

made based solely on sporting criteria.<br />

goals. In such cases, management weighs up the<br />

opportunities and risks to find a solution that is<br />

broadly in line with our strategic objectives from a<br />

medium-term point of view.<br />

We plan to further increase gross revenue in the<br />

medium term. The first steps in bringing us closer to<br />

this goal have been taken with the marketing of the<br />

stadium name, the new main sponsor agreement<br />

with RAG and the conclusion of the new TV agreement<br />

by DFL. Moreover, further significant revenue<br />

potential is available, especially by qualifying<br />

for international competitions, which would have a<br />

positive effect on all <strong>Borussia</strong> Dortmund's revenue<br />

sources.<br />

A conflict, or a situation where sporting considerations<br />

and financial considerations affect each other<br />

adversely, therefore arises between the pursuit of<br />

financial interests and sporting interests, particularly<br />

if the club continually falls short of its sporting<br />

Positive operating results and moderate investments,<br />

mainly in the professional squad, depending<br />

on those results, are expected to enable <strong>Borussia</strong><br />

Dortmund GmbH & Co. <strong>KGaA</strong> to achieve stable,<br />

positive cash flows over the long term.<br />

17 th Round<br />

17 December <strong>2006</strong><br />

<strong>BVB</strong> 1:2 Leverkusen<br />

18 th Round<br />

26 January <strong>2007</strong><br />

<strong>BVB</strong> 3:2 FC Bayern<br />

Two of the three goal scorers in one picture:<br />

Amedick, who had bad luck in hitting<br />

the post, in a duel with Voronin.<br />

Even van Bommel could not stop an outstanding<br />

Frei that evening. Pienaar watches<br />

on the left.<br />

53

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