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University of Massachusetts Lowell Campus Transportation Plan Figure 21 UMass Lowell Areas of Opportunity 30 Vanasse Hangen Brustlin, Inc.
University of Massachusetts Lowell Campus Transportation Plan IV. Peer Review Peer Review Approach A review of parking and transportation activities of UMass Lowell “peer” institutions was conducted to understand if other institutions facing similar transportation challenges are addressing them in innovative ways. In addition, schools with a record of exemplary transportation demand programs were reviewed to see if there are any lessons that can be learned from these institutions that have developed comprehensive and successful TDM programs. Eight comparable institutions were selected and three universities with exemplary TDM programs were chosen for review. The selected institutions are in Table 5. The comparable institutions were selected if they had one or more of UMass Lowell’s key characteristics and if they had one or more similar transportation challenges. Table 5 Peer Review Institutions COMPARABLE INSTITUTIONS •• Bridgewater State University •• UMass Amherst •• Cleveland State University •• University of Denver •• University of Akron •• University of Rochester •• University of Delaware •• George Mason University EXEMPLARY TDM PROGRAMS •• Duke University •• University of Virginia •• Stanford University Each campus has its own set of unique challenges, physical constraints, and institutional characteristics. However, we were able to learn from the strategies that address similar challenges to those faced by UMass Lowell. Key Findings Based on the review of UMass Lowell peers and exemplary TDM programs, there are several key findings which could help inform UMass Lowell decision making as it pursues a comprehensive TDM plan. •• The two main reasons schools pursue TDM programs are to reduce the costs and physical impacts of providing parking facilities and out of a general concern for the environment. •• Information/outreach is critical to program success. While the quality and relevance of the TDM programs to potential users are very important, success of TDM programs is often determined by the awareness that the programs exist and an understanding of how to participate in them As such, a TDM coordinator typically fulfills the role of marketer to ensure that program awareness levels are high. • • Providing a flexible parking pass program for alternative transportation commuters allows them the flexibility to drive to campus occasionally when necessary. A complementary campus shuttle system and Zipcar program (currently provided at UMass Lowell) enables commuters using alternative transportation to make trips between campus and off-campus sites throughout the day. Vanasse Hangen Brustlin, Inc. 31
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