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<strong>University</strong> <strong>of</strong> Massachusetts Lowell Campus Transportation Plan<br />

Sustainable Transportation Policy<br />

The <strong>University</strong> has demonstrated its commitment to sustainability as a<br />

signatory <strong>of</strong> the American Colleges and <strong>University</strong> Presidential Climate<br />

Commitment (ACUPCC). However, as part <strong>of</strong> the ACUPCC, UMass Lowell has<br />

committed to submit a Climate Action Plan (CAP), a formal, required<br />

document explaining how UMass Lowell will achieve its reductions in GHG<br />

emissions in the future. As <strong>of</strong> this report, UMass Lowell has not issued a CAP.<br />

Since <strong>transportation</strong> demand management is inherently a sustainable<br />

practice, a policy outlining the <strong>University</strong>’s guidance for sustainable<br />

<strong>transportation</strong> should be developed.<br />

A sustainable <strong>transportation</strong> policy will help the <strong>University</strong>:<br />

••<br />

Demonstrate its commitment to sustainable <strong>transportation</strong> practices<br />

••<br />

Specify responsibilities, monitoring and reporting procedures<br />

••<br />

Establish continuity and expectations for different <strong>University</strong> entities<br />

••<br />

Provide guidance for future decision making<br />

TDM Coordinator<br />

A TDM coordinator plays a critical role in integrating, promoting, and<br />

developing TDM programs into a <strong>comprehensive</strong> <strong>plan</strong>. The purpose <strong>of</strong> the<br />

position is to educate the university’s staff and students on reducing parking<br />

demand and increasing demand for other modes <strong>of</strong> <strong>transportation</strong> through<br />

research, promotion, and regional involvement in development <strong>of</strong> alternative<br />

commute modes. The TDM coordinator would typically work within the<br />

Parking and Transportation Department. Job responsibilities for the TDM<br />

coordinator include:<br />

••<br />

Promote non-single occupant <strong>transportation</strong> options<br />

••<br />

Measure effectiveness <strong>of</strong> alternative <strong>transportation</strong> programs<br />

••<br />

Plan, program and implement strategic TDM programs and infrastructure<br />

••<br />

Benchmark and monitor<br />

◦◦Transportation-related greenhouse gas emissions<br />

◦◦Commuter mode share<br />

••<br />

Produce maps, reports and informational materials<br />

••<br />

Keep current on developing TDM strategies<br />

••<br />

Promote environmental improvement initiatives<br />

••<br />

Develop surveys and studies to explore potential TDM programs (student<br />

commuter carpool study, commuter bus survey, etc.)<br />

••<br />

Coordinate with other <strong>campus</strong>, city, and regional organizations to<br />

develop and promote TDM programs<br />

••<br />

Provide general assistance to divisions and departments<br />

The TDM coordinator role is critical to the success <strong>of</strong> the TDM <strong>plan</strong>. As such,<br />

the position could benefit from the experience <strong>of</strong> a current employee who<br />

is familiar with the <strong>transportation</strong> system, local infrastructure, and<br />

<strong>University</strong> environment. It is important, however, that at least half <strong>of</strong> this<br />

employee’s time is dedicated to the responsibilities described above. As<br />

TDM programs start to mature and develop and new programs are<br />

introduced on <strong>campus</strong>, the TDM coordinator role will require a dedicated<br />

full-time employee. Examples <strong>of</strong> the types <strong>of</strong> programs the TDM<br />

coordinator will be responsible for are presented in the table Near-Term<br />

action list under the TDM measure TDM coordinator.<br />

Physical Improvements<br />

Physical improvements to the <strong>campus</strong>es and connecting communities<br />

provide an important complement to TDM strategies and encourage use <strong>of</strong><br />

alternate modes <strong>of</strong> <strong>transportation</strong>. These improvements can range from<br />

uniform wayfinding signage to intersection treatments that enhance<br />

pedestrian and bicycle accommodations. The goal <strong>of</strong> the improvements is<br />

to form a <strong>comprehensive</strong> system <strong>of</strong> measures that encourage <strong>University</strong><br />

faculty, staff, and students to seek alternate modes <strong>of</strong> <strong>transportation</strong> when<br />

destined to the <strong>University</strong> and moving between <strong>campus</strong> locations. Many <strong>of</strong><br />

these improvements are presented in the previous section and are also<br />

listed in the subsequent tables.<br />

50<br />

Vanasse Hangen Brustlin, Inc.

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