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University of Massachusetts Lowell Campus Transportation Plan Near-term action list (cont’d) TDM MEASURE • Comprehensive campus transit map and schedule • Campus transit travel time maps (by time of day) • Parking maps (based on walking distance and time of day) • Social Media DESCRIPTION Clear and concise graphical transit maps to help the UMass Lowell community to use campus transit to move between campuses These maps set expectations regarding the travel time between campus locations during certain times of day, particularly during peak traffic periods These maps set expectations regarding the easiest locations to find parking during certain times of day and how far these parking facilities are from campus The TDM coordinator will be responsible for posting transportation and parking information to Twitter and Facebook pages. Social media allows the Transportation Services Office the ability to quickly disseminate information to its customers and respond quickly to requests and questions. 3. “Park Once” policy A policy designed to reduce intercampus SOV travel. Helps to reduce campus intersection congestion and promotes the use of University shuttles 4. Carpool/Vanpool preferential parking Reserved parking spaces in premium lots would be provided adjacent to handicapped spaces for the convenience of rideshare commuters. This benefit is a common strategy to make ridesharing more appealing. 5. Preferred parking for Clean Fuel vehicles Preferred parking for alternative/clean fuel vehicles incentivizes the purchase of these vehicles and helps to reduce UMass Lowell’s carbon footprint 6. Pre-tax payment for transit passes Transit passes would be paid by employees on pre-tax, payroll basis. 7. Bike racks on buses Bike racks on UMass Lowell shuttles allows bicycle riders to place bicycles on shuttles. Promotes multimodal trips through added convenience. 8. Mode share data collection program Establishes a mode share benchmark and monitors changes to mode share and general success of TDM plan in reducing single occupancy vehicle use by commuters. Data from this mode share survey can help fulfill data collection and reporting requirements under Massachusetts Rideshare Regulation. 54 Vanasse Hangen Brustlin, Inc.
University of Massachusetts Lowell Campus Transportation Plan Mid-term recommendations for implementation These recommendations should be initiated now and implemented within 2-5 years. TDM MEASURE 1. LRTA advocacy/coordination (Route 6 and 7, Gallagher) 2. Automatic vehicle location on shuttle buses 3. Strict parking enforcement/Fine collection DESCRIPTION The University would assess commuters’ satisfaction with the LRTA and suggest route changes to serve University commuters. The University would also continue to advocate for improved funding and service for LRTA. Increases patronage on campus shuttles by reducing wait time, enhances sense of reliability, and sets travel time expectations Strict enforcement deters non-permit holders from parking in University facilities 4. Parking lot data collection program Enables Parking and Transportation to analyze occupancy, distribution of parking demand, and time of day demand for each lot. Analysis could lead to changes in parking management strategies or policies to maximize utilization of parking spaces and minimize customer searching. Also enables Parking and Transportation to benchmark and monitor changes to parking demand based on growth and/or implementation of TDM programs. 5. Recurring Transportation Survey A recurring transportation survey not only will establish a baseline for commuter mode use but it will also show the progress of TDM programs and initiatives. Data from this transportation survey can help fulfill data collection and reporting requirements under Massachusetts Rideshare Regulation. 6. Encourage staff/faculty residency in Lowell/within 1 mile Encouraging UMass Lowell constituents to live within 1 mile of campus opens additional opportunities to use alternative transportation modes such as walking and bicycling. 7. Transit access for the disabled Providing access to transit on campus shuttles for the University’s disabled community is critical since few other transportation alternatives are available Vanasse Hangen Brustlin, Inc. 55
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