comprehensive campus transportation plan - University of ...

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University of Massachusetts Lowell Campus Transportation Plan Initiatives Underway Several initiatives were developed in parallel to the Campus Transportation Plan by the Office of Facilities Management and Planning. TDM MEASURE DESCRIPTION 1. Additional Bike Racks Providing additional secure bicycle racks on campus to accommodate student demand 2. Coordination with City of Lowell Bicycle Planning Efforts 3. LRTA coordination and posting of route information on UMass Lowell website Working with the city to advocate for regional bicycle connections to campus and integrate community and City bike planning efforts Posting LRTA route information on the UMass Lowell website provides access to public transit information relevant to UMass Lowell, encourages the use of these services, and demonstrates the University’s commitment to encouraging the use of the LRTA system. 4. Increase student residency on campus/within 1 mile The University currently has several dormitories in various phases of planning, design, and construction in an effort to increase the proportion of students living on campus. Increased campus housing decreases the number of student commuter trips. 52 Vanasse Hangen Brustlin, Inc.
University of Massachusetts Lowell Campus Transportation Plan Near-term action list Near-term actions should be implemented within the next 1-3 years. The most important elements on this list are the establishment of an over-arching sustainability policy around transportation and the establishment of a TDM coordinator position on campus. The implementation of many of the initiatives listed in the near-term action list will be the responsibility of the TDM coordinator and are presented as such. TDM MEASURE 1. Establish Sustainability Policy Around Transportation DESCRIPTION It is important to develop a sustainable transportation policy on campus. The policy not only states the qualitative goals of the policy but the quantitative measures and standards for measuring success. 2. TDM coordinator A half- or full-time TDM coordinator is necessary to coordinate changes with local and regional transportation authorities, assist commuters with their options, program marketing, and assessment. Some of the TDM Coordinator’s responsibilities are listed below. • Proactive marketing/outreach • Member spot rewards • Commuter options website • UMass Lowell Website bicycling information • Website walking information • Bicycle Commuting Events • Transportation Events • Bicycling 101 Workshops Frequent communications, including email newsletters, articles in student and faculty newspapers, print advertisements, banners, and involvement in University events would help increase the recognition and benefits of alternative commuting and on campus travel options Providing spot rewards as overall transportation milestones are achieved would help maintain interest in alternative commuting and attract new participants while encouraging the University community to work together on achieving mode split or parking goals. Section of Transportation and Parking Department website calling out commuting options including alternative forms of transportation links to schedules and services Health and wellness information, safe routes, and bike times published on the Transportation dept. website Health and wellness information, safe routes, and walk times published on the Transportation dept. website University events, like employee and new student orientations, provide great forums to communicate benefits of bicycling to campus and encourage them to try it for a short period of time. Example: Bike to work week University events, like employee and new student orientations, provide great forums to communicate commuting options before people have already developed a travel pattern. The TDM manager would emphasize the cost savings and ecological benefits of alternative commutes, while providing guidance to individuals wondering what the most appropriate option is for them, as well as rideshare sign-up assistance through MassRides University sponsored classes to teach its members how to ride with traffic safety and the rules of the road Vanasse Hangen Brustlin, Inc. 53
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