comprehensive campus transportation plan - University of ...
comprehensive campus transportation plan - University of ...
comprehensive campus transportation plan - University of ...
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<strong>University</strong> <strong>of</strong> Massachusetts Lowell Campus Transportation Plan<br />
Near-term action list<br />
Near-term actions should be implemented within the next 1-3 years. The most important elements on this list are the establishment <strong>of</strong> an over-arching<br />
sustainability policy around <strong>transportation</strong> and the establishment <strong>of</strong> a TDM coordinator position on <strong>campus</strong>. The implementation <strong>of</strong> many <strong>of</strong> the initiatives<br />
listed in the near-term action list will be the responsibility <strong>of</strong> the TDM coordinator and are presented as such.<br />
TDM MEASURE<br />
1. Establish Sustainability Policy Around<br />
Transportation<br />
DESCRIPTION<br />
It is important to develop a sustainable <strong>transportation</strong> policy on <strong>campus</strong>. The policy not only states the<br />
qualitative goals <strong>of</strong> the policy but the quantitative measures and standards for measuring success.<br />
2. TDM coordinator A half- or full-time TDM coordinator is necessary to coordinate changes with local and regional <strong>transportation</strong><br />
authorities, assist commuters with their options, program marketing, and assessment. Some <strong>of</strong> the TDM<br />
Coordinator’s responsibilities are listed below.<br />
• Proactive marketing/outreach<br />
• Member spot rewards<br />
• Commuter options website<br />
• UMass Lowell Website bicycling<br />
information<br />
• Website walking information<br />
• Bicycle Commuting Events<br />
• Transportation Events<br />
• Bicycling 101 Workshops<br />
Frequent communications, including email newsletters, articles in student and faculty newspapers, print<br />
advertisements, banners, and involvement in <strong>University</strong> events would help increase the recognition and<br />
benefits <strong>of</strong> alternative commuting and on <strong>campus</strong> travel options<br />
Providing spot rewards as overall <strong>transportation</strong> milestones are achieved would help maintain interest in<br />
alternative commuting and attract new participants while encouraging the <strong>University</strong> community to work<br />
together on achieving mode split or parking goals.<br />
Section <strong>of</strong> Transportation and Parking Department website calling out commuting options including<br />
alternative forms <strong>of</strong> <strong>transportation</strong> links to schedules and services<br />
Health and wellness information, safe routes, and bike times published on the Transportation dept. website<br />
Health and wellness information, safe routes, and walk times published on the Transportation dept. website<br />
<strong>University</strong> events, like employee and new student orientations, provide great forums to communicate benefits<br />
<strong>of</strong> bicycling to <strong>campus</strong> and encourage them to try it for a short period <strong>of</strong> time. Example: Bike to work week<br />
<strong>University</strong> events, like employee and new student orientations, provide great forums to communicate<br />
commuting options before people have already developed a travel pattern. The TDM manager would<br />
emphasize the cost savings and ecological benefits <strong>of</strong> alternative commutes, while providing guidance to<br />
individuals wondering what the most appropriate option is for them, as well as rideshare sign-up assistance<br />
through MassRides<br />
<strong>University</strong> sponsored classes to teach its members how to ride with traffic safety and the rules <strong>of</strong> the road<br />
Vanasse Hangen Brustlin, Inc.<br />
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