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Clear About
Our Business
Intel Values help guide our
actions in all areas.
Our Business
Focus on Platforms
Intel is the world’s largest semiconductor chipmaker, developing advanced integrated digital technology
platforms for the computing and communications industries. In January 2005, we made an important
shift in our business perspective from a focus on microprocessors to become a platform company. Intel
no longer provides just the “brains inside the PC.” We now develop advanced solutions that integrate
Intel® processors and other technologies in ways that optimize how all of the elements work together to
meet our customers’ needs.
This broader focus builds on our silicon expertise while expanding its
impact. Intel platforms help to deliver more compelling user experiences
by incorporating hardware, software and services. Our platform approach,
driven by user needs, is fundamental to taking computing to the next
level—a rich personalized experience through a pervasive and intelligent
compute environment.
Our customers include:
• Original equipment manufacturers (OEMs) and original design manufacturers (ODMs) who
make computer systems, cellular handsets and handheld computing devices, and telecommunications
and networking communications equipment
• PC and network communications products users (including individuals, large and small businesses,
and service providers) who buy PC components and board-level products, as well as Intel’s networking and
communications products, through distributor, reseller, retail and OEM channels throughout the world
• Other manufacturers, including makers of a wide range of industrial and communications equipment
2005 Highlights
In 2005, we:
• Began implementing Electronics
Industry Code of Conduct (EICC)
standards into our supply-chain
management process
• Took a leading role in a broadbased
consortium of organizations
in the U.S. to help ensure
the availability of highly skilled
talent
• Chaired a business coalition
to help pass the Dominican
Republic and Central America
Free Trade Agreement (CAFTA)
• Provided 97% of Intel employees
with basic and refresher Business
Practice Excellence (BPX)
training
• Administered the most comprehensive
organizational health
survey in our history
Reinvigorating the Intel® Brand
In 2005, we also took a fresh look at the Intel brand, which is consistently ranked as one of the most recognizable
and valuable brands in the world. In January 2006, we launched a redesigned logo and a new
tagline: Intel. Leap ahead. Our new tagline reflects our commitment to find and help drive the next
leap forward—in technology, education, culture, corporate responsibility, manufacturing, environment
and more—to challenge the status quo and deliver technologies that make life better, richer and more
convenient for everyone. As we commit ourselves to this ideal, we recognize how corporate responsibility
is directly involved in helping us keep this promise.
For more information on our new brand strategies and on solutions, innovations, industry leadership and
corporate citizenship, visit The Next Intel Revolution web site.
Intel Corporate Responsibility Report 2005 • Our Business
www.intel.com/go/responsibility
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