Download - Intel
Download - Intel
Download - Intel
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Stakeholder Engagement<br />
We derive value from our diverse stakeholders and maintain formal management<br />
systems to engage with, listen to and learn from them.<br />
In 2005, we also held formal feedback sessions with a broad cross-section of our stakeholders—from<br />
academia, labor, socially responsible investors, employees and community non-governmental organizations<br />
(NGOs). Sessions focused on our 2004 Global Citizenship Report and included discussions about:<br />
• The report’s fairness, balance, transparency and comprehensiveness<br />
• Relevance of the topics included<br />
• Strengths and areas for improvement<br />
• Missing or under-reported content<br />
We learned much during these sessions that helped us improve this year’s report. Some of their comments<br />
appear in the box on this page. As a result of these interactions, we better defined what corporate<br />
responsibility means to <strong>Intel</strong>, transitioned content to the web, and published a smaller, more focused<br />
printed report.<br />
Community Stakeholders<br />
<strong>Intel</strong> sites worldwide proactively engage our stakeholders in a variety of ways. How we elicit, track and<br />
incorporate feedback from our communities—government, academic, neighbors and nonprofits/NGOs—is<br />
becoming increasingly important in gauging our corporate responsibility. Community Advisory Panels,<br />
community perception surveys and community leader audits are some of the formal tools that we use to<br />
assess how we are doing and to seek input on our community outreach efforts and operations. But there<br />
are many other ways that we elicit feedback from our local stakeholders.<br />
In addition, we have come to understand the importance of tracking how we plan, develop and change<br />
our programs or operations to address the changing interests and needs of the community. Over the last<br />
two years, we have built internal systems to collect and better manage stakeholder input.<br />
In 2005:<br />
• 30% of major <strong>Intel</strong> sites conducted formal community perception surveys and demonstrated that they<br />
incorporated feedback into 2006 program planning.<br />
• 100% of our major manufacturing and assembly and test sites (Oregon, Massachusetts, Colorado,<br />
Israel, Ireland, Malaysia, the Philippines, China-Chengdu, Arizona and New Mexico) have active Community<br />
Advisory Panels, which engage in providing feedback as well as counsel that have assisted in<br />
program design and delivery.<br />
Stakeholder Editorials<br />
As part of our engagement<br />
efforts, we invited our stakeholders<br />
to provide commentaries on<br />
our programs, performance and<br />
reporting. We have included the<br />
submissions in their relevant areas.<br />
“The report is quite transparent.”<br />
Community NGO director<br />
“I thought the report was heavily<br />
skewed toward the good.”<br />
University professor<br />
“I would have preferred a bit more<br />
on executive compensation, and<br />
political donations could really be<br />
beefed up.”<br />
SRI analyst<br />
“This is an excellent report, and<br />
I read a lot of them. I especially<br />
liked the performance summary.”<br />
SRI analyst<br />
“You need more on supply-chain<br />
auditing.”<br />
Shareholder rights advocate<br />
“I was disappointed about how<br />
little information was provided on<br />
labor practices.”<br />
Labor advocate<br />
“I would like to see a really tight<br />
definition of how <strong>Intel</strong> defines<br />
CSR.”<br />
University professor<br />
• 100% of the sites were able to provide examples of how stakeholder feedback was directly incorporated<br />
into site operations or community outreach program planning.<br />
We have established an intranet-based tool for our sites so they can collect and track this information<br />
quarterly.<br />
<strong>Intel</strong> Corporate Responsibility Report 2005 • Our Business<br />
www.intel.com/go/responsibility<br />
50