Annual Report 2006 (pdf) - EuroMaint Rail

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Market strategies for growth EuroMaint Rail has a clear vision of retaining its strong position on the maintenance market in Sweden, while progressively expanding internationally through our core products. Achieving this vision requires a welldefined strategy. EuroMaint Rail currently has just over 50% of the Swedish market. To retain or increase this share we need to win many of the upcoming tenders in the next few years those we have had before as well as brand new ones. Three-part marketing strategy High-quality deliveries, including delivery reliability, is one of the three most important pillars of the strategy. Customers need to be convinced that we have attractive offerings and solutions that guarantee high quality. Information, dialogue and clarity are key issues. Flexibility in the offering is the second important pillar. The operator has trains to provide services for its customers, so the rolling stock needs to be available when the passengers want to travel or the freight has to be transported. Maintenance must be carried out at other times. The right price and cost-effective solutions are, of course, important ingredients in a successful bid and, therefore, make up the third pillar of the marketing strategy. International initiative begun EuroMaint´s Board has decided that the quality of our deliveries and processes is so high that it is time for international establishment. This will begin on the nearby market, which is the most deregulated. We see three possible paths: collaboration with a customer in another country, expansion from Sweden in areas where we are already strong, or starting our own production in another country. In all cases the expansion will be gradual. The focus must always be on our promises of cost-effective, high-quality solutions. Raising our profile in 2006 The highest profile activity from the general public’s perspective in 2006 was the 150th jubilee of the railway in Sweden. EuroMaint Rail contributed by holding open days at many of its workshops. This is not exactly a marketing activity, but it is important for our brand, our employees and our goodwill among the public. For the very first time EuroMaint Rail had its own stand at the major InnoTrans transport fair in Berlin. This was part of an initiative to make the EuroMaint name known outside of Scandinavia and to ascertain where interesting potential business might be found. Five of our marketing staff attended and forged new contacts for the future part of the company’s long-term marketing. As usual we also participated in Public Transport 2006 at Stockholm International Fairs. The fair is arranged by the Swedish Public Transport Association, SLTF, an industry organisation for county transport companies and others, which are an important target group. The aim of our participation was to strengthen our brand among these players. They are not usually direct customers, but we have contracts with their train operators. Fairs in 2007 In 2007 we will as usual be taking part in Nordic Rail in Jönköping, southern Sweden, the biennial Nordic Railway industry fair which is becoming increasingly international. We will also be at the High Tech in Heavy Haul fair in Kiruna, northern Sweden, focusing on heavy rail transport. The aim of our participation is to show that we are at the forefront of developments in maintenance engineering and maintenance optimisation. 21
EuroMaint Industry • Production streamlining at the forefront Peace of mind, added value and streamlining with Total Service Concept Read more on page 26 • Establishment in Gävle expands our market EuroMaint Industry initiates regional structure and gets closer to new customers Read more on page 28 • Closeness to the customer Clear customer responsibility strengthens relations Read more on page 29 • From Euromation to EuroMaint Industry The new brand presented at maintenance fair in Gothenburg Read more on page 29 • Specially adapted production equipment Growing demand for customised automation solutions Read more on page 30 22
Page 1 and 2: euromaint ANNUAL REPORT EuroMaint u
Page 3 and 4: Contents EuroMaint in brief EuroMai
Page 5 and 6: The past year • Maintenance of St
Page 7 and 8: The CEO’s comments During the pas
Page 9 and 10: EuroMaint Rail • Maintenance of S
Page 11 and 12: EuroMaint Rail During 2006, EuroMai
Page 13 and 14: EuroMaint Rail Maintenance of Stock
Page 15 and 16: EuroMaint Rail New interior for Arl
Page 17 and 18: Sweden Baltic sea Estonia Latvia Je
Page 19 and 20: EuroMaint Rail Refurbishment contra
Page 21: EuroMaint Rail Creative development
Page 25 and 26: EuroMaint Industry The past year ha
Page 27 and 28: EuroMaint Industry Production strea
Page 29 and 30: EuroMaint Industry Establishment in
Page 31 and 32: EuroMaint Industry Specially adapte
Page 33 and 34: EuroMaint • The role of the Group
Page 35 and 36: EuroMaint The role of the Group man
Page 37 and 38: EuroMaint Operational development M
Page 39 and 40: EuroMaint Personnel development Eur
Page 41 and 42: Five-year summary PRO FORMA PRO FOR
Page 43 and 44: E u r o M a i n t A n n u a l R e p
Page 67 and 68: Corporate Governance Report 2006 Eu
Page 69 and 70: Board report into internal control
Page 71 and 72: The Chairman’s comments In 2006 E
Page 73 and 74:
The EuroMaint Board of Directors St
Page 75 and 76:
EuroMaint Rail management Back row:
Page 77 and 78:
EuroMaint Group management INGELA C
Page 79:
EuroMaint unites innovative thinkin
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