2011-12 MEDIA GUIDE - Carolina Hurricanes - NHL.com

COMMUNITY RELATIONS
98 / 2011-12 Media Guide
FOUNDATION ACTIVITIES
AND FUNDRAISINg EVENTS
FOUNDATION DONATIONS
The Carolina Hurricanes Kids ‘N Community Foundation strives to meet the educational, social, cultural and health-related needs of our community by offering unique
resources and financial support to local youth-oriented organizations. Since its inception in 1997, the Kids ‘N Community Foundation has donated over $9.5 million in cash
and in-kind services.
during the 2010-11 season, the Kids ‘N Community Foundation donated $539,711 in cash to 71 different North Carolina children’s charities and foundations. each
donation is required to meet the needs of local youth in the areas of health, education and underserved population development. Specification of how the funds will be
used and periodic updates on the progress of the programs are required for each agency. The money was donated during the Kids ‘N Community Foundation’s two grant
cycles, once during the fall and once during the spring.
FOUNDATION FUNDRAISERS
Throughout the year, the Kids ‘N Community Foundation raises funds through various events and auctions. The three major fundraisers are the Golf Tournament,
Skate with the Canes and Casino Night and Wine Tasting. These three events combined raised $376,000 for the Kids ‘N Community Foundation during the 2010-11
season. all three events featured the entire Hurricanes team, coaching staff, broadcasters and front office executives.
every home game features a game-night, silent auction showcasing autographed jerseys, equipment, photos and much more. The game-night auctions
raised $151,551 in 2010-11. in addition, online auctions generated more than $31,000.
Other fundraisers during the regular season included the Points for Kids program, the Paper/Magnetic Hearts campaign, the We Love the Hurricanes Luncheon,
the Valentine’s day Mystery Cane T-Shirt Fundraiser and St. Patrick’s day-themed puck sales.
COMMUNITY INITIATIVES
PICK UP A BOOK AND READ
The Pick up a Book and Read program, which gives third, fourth and fifth grade students incentives to read, had a resoundingly successful year. Record numbers of
participating students, classrooms and schools read a combined total of more than 3.9 million pages. The schools that produced the most pages read received special
assemblies with Stormy, and the top three schools in 2010-11 were deep River elementary School, Wilburn Year-Round elementary School and aurelian Springs elementary
School. Pick up a Book and Read also continued the optional essay contest. all 20 essay finalists came to the RBC Center along with their parents and teachers for a recognition
lunch, which featured Chuck Kaiton as the keynote speaker along with Stormy and Joe Corvo.
NHL DIVERSITY TEAM
The Capital City Crew completed its second full season as part of the NHL Hockey is for everyone program. Thanks to grants from the Kids ‘N Community
Foundation, the NHLPa Goals and dreams Foundation, the NHL Foundation, RBC Bank, and equipment donations from eric Staal, the Crew provides the full hockey
experience at no cost to participants. The roster is made up of 42 kids ages 8-14 from local Boys and Girls Clubs. The season consisted of 15 on-ice sessions which
included practices, scrimmages and eight sessions of the life skills program. The season wrapped up with an awards lunch hosted by the Carolina ale House where
Troy Bodie was on hand to present trophies and take pictures with the players.
MARBLES KIDS MUSEUM
The Kids ‘N Community Foundation provided a grant to Marbles Kids Museum to keep the “Center ice” exhibit open. in addition to the synthetic ice rink and a replica
Hurricanes locker room that highlight the exhibit, a health food station featuring Hurricanes players was added to provide interactive insight into healthy eating habits.
CAROLINA HURRICANES PLAYROOM AT REX HOSPITAL
Through a grant provided by the Kids ‘N Community Foundation, the Carolina Hurricanes help provide solace for children and their families in the pediatric wing
of Rex Hospital. The room is equipped with a Wii, computer station, reading corner, fish tank, art station and interactive learning videos.
TICKET PROGRAMS
HURRICANES HEROES
Hurricanes Heroes is a program where tickets are donated to the Kids ‘N Community Foundation by local businesses and season ticket holders. The tickets are then
distributed by the Kids ‘N Community Foundation to local children’s charities and organizations at no cost. Nearly 1,000 tickets were donated to non-profit organizations
in our community during the 2010-11 season.
HOLIDAY TICKET SPECIAL NIGHTS
The Hurricanes held several special holiday donation events, allowing fans to receive buy-one-get-one vouchers in exchange for donations to help those in need
during the holiday season. in 2010-11, the events included a food drive for the Food Bank of Central and eastern North Carolina and interFaith Food Shuttle, a toy drive for
Toys for Tots, Wake County Human Services, interact of Wake County, and Helping Hands Mission, and a military assist drive to benefit military personnel through the
uSO of North Carolina.