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Welcoming words<br />

Welcome on behalf of University of Valencia<br />

Dear Colleagues,<br />

On behalf of the University of Valencia (UV), it is a great pleasure<br />

to welcome all attendees and participants to this year’s EURAM<br />

Conference, which is being host by the University of Valencia.<br />

The University of Valencia is today the outcome of more than<br />

five centuries of history that have led to the accumulation of<br />

knowledge and unique documentary treasures, making it one<br />

of the top Spanish universities. For more than 500 years, the<br />

development of the University of Valencia has run in parallel<br />

with the development of the city and has been an inextricable<br />

part of its urban fabric, contributing with spaces for teaching,<br />

research, creation and dissemination of culture and science, as<br />

well as knowledge transfer. Initially dedicated to the studies of<br />

medicine, humanities, theology and law, the past two decades<br />

have been witness of an accelerated process of transformation<br />

and growth, incomparable to earlier periods. This significant<br />

effort has turned the UV into a modern and global university.<br />

It has become a leader in the application of new technologies,<br />

connected to important international scientific and teaching<br />

networks. The UV is currently considered as the fourth scientific<br />

centre in Spain thanks to the wide range of teaching and<br />

research activities offered in all areas of knowledge (basic<br />

sciences and engineering, health sciences, educational sciences,<br />

humanities and social sciences, economics, management and<br />

law) and its commitment to excellence.<br />

The University of Valencia is proud of hosting such an<br />

important conference focused on the challenges of sustainable<br />

competitiveness, as we are highly committed to the<br />

development of research, teaching and knowledge transfer<br />

practices around sustainability. Indeed, the University of Valencia<br />

is the leading member of the VLC/Campus, a joint venture with<br />

the Politechnic University of Valencia and the High Council<br />

for Scientific Research, which is focused on the challenges of<br />

health and sustainability, and that has been recognised by the<br />

Ministry of Education, Culture and Sport of Spain as a Campus<br />

of International Excellence.<br />

The UV offers the largest range of studies in Valencia with<br />

degrees in all knowledge areas, and it has more than 44,650<br />

students in bachelor degrees and over 4,400 students in master<br />

level. As an internationally leading teaching institution, the<br />

University of Valencia ranks second in Europe in receiving<br />

Erasmus students. We have more than 2,000 students from other<br />

universities all over the world and more than 1,300 UV students<br />

participating in international mobility programs.<br />

I wish you a very fruitful and satisfactory experience in the<br />

EURAM 2014 conference, and I hope that you all will enjoy your<br />

stay in the city of Valencia.<br />

Esteban Morcillo<br />

Rector of the University<br />

of Valencia<br />

12 EURAM 2014 • WAVES AND WINDS OF STRATEGIC LEADERSHIP FOR SUSTAINABLE COMPETITIVENESS

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