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Responsible Business Guide: A Toolkit for Winning Companies

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RBG<br />

<strong>Responsible</strong> <strong>Business</strong> <strong>Guide</strong>: A <strong>Toolkit</strong> <strong>for</strong> <strong>Winning</strong> <strong>Companies</strong><br />

What Stakeholders Want<br />

In July 2008, business leaders and their counterparts in government and the civil sector<br />

attended Social Enterprise – Beyond Philanthropy, a roundtable organized by the Center<br />

<strong>for</strong> International Private Enterprise (CIPE) and <strong>Responsible</strong> <strong>Business</strong> Initiative(RBI).<br />

Participants asked <strong>for</strong> a user-friendly guidance document <strong>for</strong> companies, one which would<br />

help them understand and implement globally recognized principles of responsible business<br />

in locally relevant ways.<br />

This call echoes the voice of small and medium-sized enterprise (SME) representatives<br />

within chambers of commerce, business associations, and trade bodies that say their<br />

member companies want to be able to demonstrate responsible behavior, but find it<br />

difficult in the absence of reliable, easy to use guidelines that can help them negotiate an<br />

increasingly complex business environment.<br />

...do not consume one<br />

another's wealth unjustly<br />

but only [in lawful] business<br />

by mutual consent...<br />

The Qura’n, 4:29<br />

Sahih International translation<br />

This <strong>Responsible</strong> <strong>Business</strong> <strong>Guide</strong> – the RBG – emerges from a<br />

truly national ef<strong>for</strong>t 7 . It aims to give entrepreneurs in Pakistan,<br />

and elsewhere, an easy to use resource that helps them<br />

understand, internalize, implement, and demonstrate corporate<br />

citizenship through precepts that are familiar and an approach<br />

that is practicable.<br />

The RBG explains, demystifies, and encourages. <strong>Companies</strong> big or small can use it in an<br />

incremental or piecemeal way within a holistic framework to move towards higher levels<br />

of responsible corporate citizenship.<br />

Using the RBG<br />

This is an action document. The first chapter provides necessary background in<strong>for</strong>mation<br />

but avoids lengthy academic discussion, moving straight into the six practical dimensions<br />

of demonstrating responsibility as a company, each organized as a chapter. Each chapter<br />

begins with a brief discussion on the topic from the “responsible business” perspective<br />

along with relevant examples, followed by a checklist <strong>for</strong> action. The Appendix contains<br />

useful materials or links <strong>for</strong> further in<strong>for</strong>mation if needed.<br />

<strong>Responsible</strong> <strong>Business</strong> Initiative 9

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