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Responsible Business Guide: A Toolkit for Winning Companies

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RBG<br />

<strong>Responsible</strong> <strong>Business</strong> <strong>Guide</strong>: A <strong>Toolkit</strong> <strong>for</strong> <strong>Winning</strong> <strong>Companies</strong><br />

Contents<br />

<strong>Responsible</strong> <strong>Business</strong> <strong>Guide</strong> (RBG) Working Group.......................................................................................................1<br />

Acknowledgements..................................................................................................................................................... 2<br />

<strong>Responsible</strong> Competitiveness - Simon Zadek................................................................................................................3<br />

The Real Role of <strong>Business</strong> in Society - Husain Dawood..................................................................................................4<br />

<strong>Business</strong> as Pillar of Prosperity - Georg Kell.................................................................................................................5<br />

Stakeholders Demand Responsibility - Ernst Ligteringen..............................................................................................5<br />

Center <strong>for</strong> International Private Enterprise - Sponsoring Partner..................................................................................6<br />

<strong>Responsible</strong> <strong>Business</strong> Initiative -Technical Partner........................................................................................................7<br />

Association of Chartered Certified Accountants - Administrative Partner......................................................................8<br />

What Stakeholders Want..............................................................................................................................................9<br />

Using the RBG........................................................................................................................................................................9<br />

Introduction: Why RBG?.............................................................................................................................................10<br />

CSR is Nothing New............................................................................................................................................................. 10<br />

<strong>Responsible</strong> <strong>Business</strong> is CSR................................................................................................................................................ 11<br />

Corporate Responsibility in the Present Context.........................................................................................................12<br />

Changing Expectations and <strong>Business</strong> Success..................................................................................................................... 12<br />

Time to Re-think <strong>Business</strong> models...................................................................................................................................... 13<br />

Evolution: Three "Waves" of CSR........................................................................................................................................ 14<br />

<strong>Companies</strong> and Consumer Demand <strong>for</strong> CSR....................................................................................................................... 15<br />

The Road to <strong>Responsible</strong> <strong>Business</strong>..............................................................................................................................17<br />

<strong>Business</strong> as a <strong>Responsible</strong> Citizen........................................................................................................................................ 17<br />

Trustworthiness is the Golden Rule.....................................................................................................................................18<br />

Framework: Pillars of <strong>Responsible</strong> <strong>Business</strong>................................................................................................................19<br />

The Essence of CSR..............................................................................................................................................................19<br />

RBF: <strong>Responsible</strong> <strong>Business</strong> Framework Unpacked.............................................................................................................. 20<br />

Making the Decision........................................................................................................................................................... 21<br />

Checklist : Do we really want to be known as a <strong>Responsible</strong> <strong>Business</strong>?........................................................................... 22<br />

RBF Pillar 1: Governance and Management............................................................................................................... 23<br />

Decision-making and Values............................................................................................................................................... 23<br />

Accountability and Transparency........................................................................................................................................ 24<br />

Checklist 1: Does the company's Governanceand Management have the tools to ensure responsible behavior?............26

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