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Responsible Business Guide: A Toolkit for Winning Companies

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<strong>Responsible</strong> <strong>Business</strong> <strong>Guide</strong>: A <strong>Toolkit</strong> <strong>for</strong> <strong>Winning</strong> <strong>Companies</strong><br />

18 Checklist 0: <strong>for</strong> a CSR strategy to be sustainable and not merely a cost to your precious<br />

company resources, be prepared to make sure EACH of these nine are addressed. The road<br />

to CSR is littered by attempts that ignored these cardinal rules of sustainable CSR. On the<br />

positive side, being sensitive to these will embed CSR in your operations seamlessly.<br />

19 Quoted from the speech of Prime Minister Shaukat Aziz to aggrieved depositors present at<br />

the cheque presentation ceremony, reported in Dawn, 10 November, 2001.<br />

20 In Pakistan, corporate compliance is regulated by the Securities and Exchange Commission<br />

of Pakistan. Its counterparts exist all over the world, such as the U.S. Securities and Exchange<br />

Commission, Britain’s Financial Services Authority, Australia’s Prudential Regulation Authority,<br />

etc. Non profit organizations also play an increasingly important part as watchdogs or<br />

resources <strong>for</strong> corporate compliance. Examples of these include the Society of Corporate<br />

Compliance and Ethics (SCCE), the Open Compliance and Ethics Group (OCEG), and other<br />

official or semi-official initiatives <strong>for</strong> elaborating and encouraging regulatory compliance,<br />

ethical business governance, and associated risk management, such as the <strong>Responsible</strong><br />

<strong>Business</strong> Initiative in Pakistan and the SARC-based Forum on <strong>Responsible</strong> <strong>Business</strong> (SAFORB).<br />

21 As reported in Dawn, 1 October, 2009, “the CCP had observed that Zong’s advertisement ‘8<br />

Anna per call’ advert was false and misleading and in violation of Section 10 of the Competition<br />

Ordinance, 2007”.<br />

22 As reported in The News, 1 September, 2009. The Competition Commission of Pakistan found<br />

20 cement companies, members of the All Pakistan Cement Manufacturers Association<br />

(APCMA) guilty of <strong>for</strong>ming a cartel and manipulating the cement market to the detriment of<br />

the consumer. A penalty of Rs. 6.352 billion was collectively imposed on the cartel, being<br />

equal to 7.5% of turnover <strong>for</strong> the 20 companies, namely, Al-Abbas, Askari (Wah), Askari (Nzm),<br />

Attock, Bestway, Cherat, DGKhan, Dadabhoy, Dandot, Dewan, Fauji, Fecto, Gharibwal, Kohat,<br />

Lucky, Maple Leaf, Pioneer, Flying, PakCement, and Mustehkam. APCMA was fined Rs. 50<br />

million.<br />

23 The Code of Corporate Governance issued by the Securities and Exchange Commission of<br />

Pakistan aims to “stimulate the per<strong>for</strong>mance of companies, limit insider’s abuse of power<br />

and monitors manager behaviour to ensure corporate accountability and protection of interest<br />

of investors and society.” A comparable initiative is the Combined Code issued by the London<br />

Stock Exchange, itself modelled on the Sarbannes-Oxley Act of the United States, which calls<br />

<strong>for</strong> greater personal responsibility on the part of company leadership in disclosing compliance<br />

in<strong>for</strong>mation accurately, within the requirements of law, with punitive penalties in case of<br />

non-compliance or concealment.<br />

24 Money laundering: Preventing of the use of the financial system <strong>for</strong> the purpose of money<br />

laundering.<br />

60<br />

<strong>Responsible</strong> <strong>Business</strong> Initiative

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