Responsible Business Guide: A Toolkit for Winning Companies

RBG
Responsible Business Guide: A Toolkit for Winning Companies
Call to Action
It is now time for action. If you have found the preceding chapters useful, it is because
they reflect your experience just as they draw from thinking among industry leaders,
consultants, and practitioners across many cultures. The best way to proceed is to go
through each checklist and ascertain where you stand on the RBF. This is your baseline.
Next, set a target for yourself and your company on the checklists and take the actions
required. As you benchmark each step on the road to progress, you will see a change.
This is the change to being responsible.
The RBG aims to both explain what it means to be a responsible business, as well as provide
a practical guide for the implementation of CSR without fundamentally changing a company's
business model. This approach is designed to fit any segment or size because it addresses
the most fundamental variables of a sustainable business relationship.
Articulating the concept of corporate social responsibility as the RBG's six pillars aims
primarily to clarify the concept in practical terms. It serves to clear misconceptions that
currently cloud opinion about what CSR is, and offers a rationale for deciding on concrete
action. But more importantly, the RBG offers companies an easy to use tool that can help
improve competitive advantage in an environment where social responsibility is a prime
expectation.
The RBG allows its users to take tangible actions that will demonstrate that a company is
living up to international standards of responsible business practice.
Emerging from almost a decade of direct and intensive engagement with a diverse set of
stakeholders across many countries, RBG's six pillars constitute a touchstone for
entrepreneurs, with the potential of becoming a management tool to improve productivity,
organizational effectiveness and competitiveness.
It is important, therefore, to differentiate the RBG from the many other documents that
offer theoretical discussions on promoting the role of CSR in Pakistani businesses. From an
entrepreneur's perspective ideas make sense only when they can be translated into profit.
In the realm of responsible business, this means principles that drive action, which in turn
generates value that can be demonstrated as responsible profits.
We invite you to understand RBF – the Responsible Business Framework – for what it is,
namely, a mantra that distills the essence of value-led business and allows you to convert
that in your own unique way into a road-map to responsible competitiveness.
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