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Responsible Business Guide: A Toolkit for Winning Companies

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RBG<br />

<strong>Responsible</strong> <strong>Business</strong> <strong>Guide</strong>: A <strong>Toolkit</strong> <strong>for</strong> <strong>Winning</strong> <strong>Companies</strong><br />

Why Being Financially Viable Comes First<br />

When a company’s turnover is sufficient to enable it to meet its operating costs, allow <strong>for</strong><br />

investments in development and technology, settle outstanding payables, maintain or<br />

increase levels of production or service delivery, and on top of all this leave a reasonable<br />

margin of profit, it is said to be financially viable. Accountancy norms suggest that this<br />

picture of financial viability comes in yearly cycles. In reality, however, companies must<br />

remain viable over much longer timelines to be successful.<br />

Major SRI Indexes<br />

Dow Jones Sustainability Index<br />

Ethibel Global Index<br />

Ethical Global Index<br />

FTSE4GOOD Global 100 Index<br />

Humanix 200 Global<br />

Natur-Aktien-Index<br />

ASPI Eurozone Index<br />

Ethinvest Environmental Index Australia<br />

Westpac-Monash Eco Index Australia<br />

Jantzi Social Index Canada<br />

UmweltBank-Aktien Index Germany<br />

Morningstar Japan SRI Index<br />

JSE / FTSE 4Good Index South Africa<br />

Humanix 50 Index Sweden<br />

Calvert CALVIN Social Index USA<br />

KLD Domini 400 Index USA<br />

Prevailing wisdom shows that the break-even point <strong>for</strong><br />

a business determines its trajectory of success over the<br />

long term. In the current environment, this break-even<br />

point is determined by more than just the ability to pay<br />

bills. Observers, particularly those who measure<br />

sustainability indicators, look at a company’s societal<br />

footprint to predict success. Assessing a company’s<br />

financial viability has become a complex, multifaceted<br />

task.<br />

This typically involves going beyond traditional evidence<br />

(such as audited accounts and financial per<strong>for</strong>mance<br />

statements, budgets, business strategies, growth<br />

projections, etc.) to look at newer indicators such as the<br />

environmental footprint, adherence to labor laws and<br />

health and safety regulations, employee benefits, credit<br />

ratings, and records of litigation. The picture that emerges<br />

indicates whether or not a company is financially viable.<br />

Inherent in this picture is the assumption that a company that is disciplined and prudent<br />

to stay financially viable is a company that can fulfill its obligations to its customers,<br />

employees, and governments. In recent years, ef<strong>for</strong>ts by regulatory agencies and tax<br />

authorities in Pakistan suggest a further tightening of controls <strong>for</strong> assessing a company’s<br />

long-term financial health. Matched with its ability to manage risks through the creation<br />

of liquidity mechanisms, assets, and social capital in the <strong>for</strong>m of credit, a company further<br />

indicates its sustainability.<br />

48<br />

<strong>Responsible</strong> <strong>Business</strong> Initiative

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