Responsible Business Guide: A Toolkit for Winning Companies
Responsible Business Guide: A Toolkit for Winning Companies
Responsible Business Guide: A Toolkit for Winning Companies
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<strong>Responsible</strong> <strong>Business</strong> <strong>Guide</strong>: A <strong>Toolkit</strong> <strong>for</strong> <strong>Winning</strong> <strong>Companies</strong><br />
PREFACE<br />
- Simon Zadek 3<br />
Corporate responsibility has moved internationally over the past decade towards a fourth<br />
generation of practice. The first generation was about what companies “should do” if their<br />
leaderships were socially conscious and invested profits in supporting <strong>for</strong> example workers,<br />
communities and the arts. The second “could do” generation professionalised responsibility<br />
through the development of company codes, and measurement, management and reporting<br />
systems. The third “must do” generation concerned companies’ responses to changing<br />
regulatory and market conditions that requires improved governance, risk management,<br />
as well as business and consumer customer and gradually investor demands.<br />
And finally, today, we see the emergence of the fourth generation, where it is “smart to<br />
do” because new value creation opportunities are increasingly about the effective and<br />
innovative handling of scarce resources like water, carbon and energy, and will realise the<br />
potential of engaged, productive workers and value-based investors. Fourth generation<br />
companies will be the most successful businesses in tomorrow’s world and markets.<br />
Every company is on a journey through these generations, and is a different place along<br />
this pathway. Some are exemplary and extraordinary, others struggling to comply, and<br />
many others at the foothills of learning and change. What marks out companies is not<br />
where they are in their practices, but their will and ambition to move <strong>for</strong>ward in establishing<br />
businesses that can succeed in tomorrow’s markets, and serve the combined interests of<br />
their leadership and workers, investors and customers, and communities and nations in<br />
which they work and on which they depend.<br />
Learning from the experience of others is a way to accelerate good practice and achieve<br />
success. This booklet crystallizes and communicates insightful experience from some of<br />
the world’s leading companies, including many corporate stars from Pakistan that have<br />
moved from words to practice in establishing responsibility as a driver of their business<br />
strategies and success. These experiences can in<strong>for</strong>m any company, irrespective of its size<br />
or sector or stage of development, in shaping their own unique pathway to success.<br />
Adapting and adopting proven practices can in turn accelerate per<strong>for</strong>mance improvements<br />
and drive businesses towards the fourth generation and overall business success.<br />
<strong>Responsible</strong> <strong>Business</strong> Initiative 3