Responsible Business Guide: A Toolkit for Winning Companies
Responsible Business Guide: A Toolkit for Winning Companies
Responsible Business Guide: A Toolkit for Winning Companies
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
RBG<br />
<strong>Responsible</strong> <strong>Business</strong> <strong>Guide</strong>: A <strong>Toolkit</strong> <strong>for</strong> <strong>Winning</strong> <strong>Companies</strong><br />
We invite you to use the checklists at the end of each chapter, and map your progression<br />
along the “4-Ps”. From sharing your understanding of the RBF with your peers and your<br />
counterparts and customers, to guiding a process of improvement from Perception to<br />
Per<strong>for</strong>mance at a pace you determine.<br />
We invite you to challenge the RBF, both as conceptual description of what it conveys as<br />
the core principles of responsible competitiveness, as well as a practical tool <strong>for</strong> moving<br />
you from thinking to action and beyond.<br />
We invite you to share your experience of using the RBG - the <strong>Responsible</strong> <strong>Business</strong> <strong>Guide</strong>.<br />
We hope you share everything, from its narrative to its meaning and particularly its usability<br />
as you travel on the road to responsible competitiveness.<br />
And, most importantly, we invite you to let us know how the RBG has helped you in realizing<br />
and implementing your CSR and business goals.<br />
Good luck as you put this guide to use. The RBF is rooted in experiences from companies<br />
around the world. We ask that you help make it become stronger by helping us to ensure<br />
that more and more stories and experiences are woven into its fabric.<br />
56<br />
<strong>Responsible</strong> <strong>Business</strong> Initiative