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Responsible Business Guide: A Toolkit for Winning Companies

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RBG<br />

<strong>Responsible</strong> <strong>Business</strong> <strong>Guide</strong>: A <strong>Toolkit</strong> <strong>for</strong> <strong>Winning</strong> <strong>Companies</strong><br />

We invite you to use the checklists at the end of each chapter, and map your progression<br />

along the “4-Ps”. From sharing your understanding of the RBF with your peers and your<br />

counterparts and customers, to guiding a process of improvement from Perception to<br />

Per<strong>for</strong>mance at a pace you determine.<br />

We invite you to challenge the RBF, both as conceptual description of what it conveys as<br />

the core principles of responsible competitiveness, as well as a practical tool <strong>for</strong> moving<br />

you from thinking to action and beyond.<br />

We invite you to share your experience of using the RBG - the <strong>Responsible</strong> <strong>Business</strong> <strong>Guide</strong>.<br />

We hope you share everything, from its narrative to its meaning and particularly its usability<br />

as you travel on the road to responsible competitiveness.<br />

And, most importantly, we invite you to let us know how the RBG has helped you in realizing<br />

and implementing your CSR and business goals.<br />

Good luck as you put this guide to use. The RBF is rooted in experiences from companies<br />

around the world. We ask that you help make it become stronger by helping us to ensure<br />

that more and more stories and experiences are woven into its fabric.<br />

56<br />

<strong>Responsible</strong> <strong>Business</strong> Initiative

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