Responsible Business Guide: A Toolkit for Winning Companies

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APPENDIX-Dos and Don’ts This is not RB practice, DON’T Because THIS IS To adopt RB Practices, DO Invite or select board members only based on their financial expertise and business linkages. Tunnel vision Invite business experts with a reputation for professional ethics, social science experts and professionals with global experience. Consider donations or haphazard community spending ceremonies as social responsibility. Philanthropy Attempt Strategic integrated community involvement, Need based interventions, HR investment, Employee involvement and sharing of experience & expertise with communities, and implementation of CSR strategies based on stakeholder involvement. Consider base compliance with workplace standards and codes of conduct as social responsibility. Your legal responsibility Adopt responsible action with a desire to improve the workplace and only use standards and codes as benchmarks. Understand that compliance can save costs. Be involved in public relations campaigns that focus on self-appreciation. Publicity Spend time defining issues and implementing stated policies. Real impact speaks for itself.
Share your company’s information for appreciation’s sake or speak at conferences about your community work. Share for learning andÊencouragement. Appreciation will follow. Talk about your learning & impact on stakeholders. Be involved in marketing oriented CSR reporting. Going to make your credibility suffer in the long run Publish and communicate process led factual reports. Avoid unsubstantiated claims. Hide evidence of irresponsible behavior and actions or deny unfavorable facts. Going to eventually incriminate you, and generate a negative image Disclose before others find out Disclosure builds trust and generates support from stakeholders. Accept and propose solutions. Participate in award competitions by paying participation fees and event sponsorships A money making and information gathering stunt that will harm your reputation later Let people recognize and nominate you. Confirm authenticity and objective of the awarding body. Get bogged down by buzzwords. Going to distract you from real issues Understand the effect of issues on your business, reputation and outreach and then decide to follow them up. Just paste a list of responsible policies pasted on a wall, with no implementation processes or commitment. Shrugging of real responsibility Create awareness among employees about policies. Align your business goals with your Principles and Values, linking policies with practice Talk Green. Green washing Walk the talk. Differentiate between green business and cosmetic green washing.
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