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THE BUSINESS OF EDUCATION - International Indian

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[ MONEyWISE ]<br />

Employee Benefits and their<br />

Impact on our Financial Plans<br />

“Recruitment runs hand in hand with retention – after all why spend a great deal<br />

of money recruiting the best of the best only to lose them to your competitor inside a<br />

couple of years. Hence the growth in the Employee Benefits Industry<br />

and the growth in the product ranges on offer.”<br />

[ By BOB PARKER ]<br />

No longer should the<br />

expatriate worker have to<br />

rely on his own good sense<br />

and financial acumen to achieve his<br />

financial goals if they have a forward<br />

thinking employer!<br />

In the West, for many years now,<br />

the extra ‘employee benefits’ are as<br />

much a part of the ‘take home’ as the<br />

salary itself. I can distinctly remember<br />

my first company car – a bright yellow<br />

four door job with a 1.3 litre engine –<br />

but it didn’t matter that I looked like I<br />

was driving a canary - at only 24 years<br />

of age I had a brand new car! The fact<br />

that I looked like all travelling salesmen,<br />

didn’t deter my enthusiasm one bit!<br />

Throughout the 70s and 80s as I gained<br />

various promotions and company moves, I<br />

was spurred on with the promises of bigger<br />

and better cars – the salary was secondary!!<br />

Eventually I aspired to the company<br />

boardroom and the ultimate prize of a top of<br />

the range Jaguar XJ – mid life but still highly<br />

motivated by the company car benefit.<br />

Employee benefits are today a very<br />

sophisticated industry and like all things in<br />

working life we have moved on from simply<br />

giving a company motor car to dreaming up<br />

highly sophisticated packages designed to<br />

assist in recruiting, retaining and motivating<br />

the best people in the marketplace.<br />

Recruitment runs hand in hand with<br />

retention – after all why spend a great deal<br />

of money recruiting the best of the best<br />

only to lose them to your competitor inside<br />

a couple of years. Hence the growth in the<br />

Employee Benefits Industry and the growth<br />

in the product ranges on offer:<br />

Golden Hello’s, Stock Options, Share<br />

Purchase schemes, Group Medical, Group<br />

Retirement Plans, Group Life, Group<br />

Critical Illness, Motor Cars, Barter Deals,<br />

Luncheon Vouchers, Voluntary Deals, the<br />

list goes on and on.<br />

Cars probably still top the list of visible<br />

goodies – at a company meeting you really<br />

would rather be driving up next to your<br />

colleagues in a Mercedes Coupe rather<br />

than a Honda Civic.<br />

Fleet management allows employers<br />

to offer company cars to employees in<br />

different forms thus being able to incentivise<br />

and reward through choice. If employees<br />

choose not to go with a traditional<br />

company car there is always the option<br />

to give staff this perk as a cash<br />

allowance which they can then use<br />

to lease, purchase or hire a vehicle.<br />

Employers need to choose the most<br />

appropriate solution for drivers,<br />

whether that is an employee car<br />

ownership scheme or traditional<br />

company car, or a combination of<br />

schemes to meet various needs. It<br />

is a decision that is complicated by<br />

maintenance management, as well<br />

as health issues such as corporate<br />

manslaughter and fleet risk. Issues<br />

around health and safety are<br />

usually associated with the cash<br />

allowance scheme because here<br />

the employee has the freedom to<br />

choose his or her own vehicle, and their<br />

choice may not necessarily be a correct fit<br />

for the job in hand – do you want your top<br />

salesman driving a high profile flash sports<br />

car for instance? Cars are a very emotive<br />

issue and many staff have left companies<br />

simply to get a better car!<br />

Although health insurance isn’t as<br />

motivational as a company car, the day<br />

is soon coming when all expatriates will<br />

need some form of health insurance. The<br />

institutions competing for this business will<br />

often hack their rates to get the deal but<br />

companies who choose their Group Health<br />

scheme on rates alone at their peril.<br />

Many employees leave companies because<br />

their family is not covered adequately on<br />

the company scheme. You can have the best<br />

management in the world – managing and<br />

motivating your staff, but if and when the<br />

76<br />

<strong>THE</strong> INTERNATIONAL INDIAN

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