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THE BUSINESS OF EDUCATION - International Indian

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[ MONEyWISE ]<br />

staff member gets home, all that happens,<br />

is continuous grief over little Johnnies poor<br />

medical assistance in a foreign company, all<br />

because the company scheme doesn’t cover<br />

pre existing conditions or doesn’t provide<br />

cover in the best hospitals and your staff<br />

retention is immediately under threat.<br />

However medical and cars aside, what<br />

about the actual money rewards? Clearly<br />

salary must be positioned right and must<br />

meet the competition in the marketplace,<br />

however a salary on its own does not<br />

motivate key staff to stay with a company<br />

or to increase performance.<br />

In the GCC expatriate market there<br />

are mandatory gratuity schemes in place<br />

as an end of service bonus based on salary<br />

and years served. In many countries<br />

these gratuities as they are based on<br />

basic salary lead to the management of<br />

companies splitting salaries into a range<br />

of remuneration to deliberately keep the<br />

gratuity payments down, so a $10,000<br />

salary may be shown in the countries labour<br />

departments as only $4,000 salary and the<br />

rest is made up in housing and education<br />

allowances plus guaranteed bonus. This<br />

misguided approach to gratuity payments<br />

is not conducive to staff retention.<br />

More and more companies are now<br />

looking to manage their gratuity payments<br />

with formal retirement schemes provided<br />

either by international insurance companies<br />

like Zurich and Friends Provident or<br />

bespoke systems put together by professional<br />

employee benefit companies.<br />

One of the largest companies in the Gulf,<br />

Emirates Airline, has for many years run its<br />

own retirement scheme via an Employee<br />

Benefit Trust with the management of the<br />

employees assets contracted out to world<br />

class fund managers like Fidelity and<br />

Merrill Lynch.<br />

The Hotel industry for one is finding<br />

staff retention a great challenge – Jumeirah<br />

<strong>International</strong>, for instance, has recently<br />

introduced a Group Retirement plan, and<br />

one assumes a key driver would have been<br />

to assist in retention. However when it<br />

comes to retention there is no better way<br />

than locking people into employee share<br />

schemes, which are becoming more popular<br />

as staff retention becomes a major issue.<br />

There are a number of different ways<br />

to create share savings such as share save<br />

plan or share incentive plan managed in an<br />

employee benefit trust held in one of the<br />

world’s offshore financial centers such as<br />

Jersey. Similar arrangements can be made<br />

through executive share option plans for<br />

very senior employees.<br />

Some companies include the added perk<br />

of personal debt management, which can<br />

help to reduce employees’ stress levels<br />

and so indirectly contribute to improved<br />

performance. Many believe that financial<br />

education is going to become more common<br />

in the workplace as organisations want their<br />

staff to get to grips with making their own<br />

investment decisions.<br />

Research conducted in the US by<br />

Dr E Thomas Garman, president of the<br />

Personal Finance Employee Education<br />

Foundation, demonstrates the positive<br />

impact of financial education on employee<br />

productivity levels. Dr Thomas asked a<br />

C<br />

number of financial advisory companies what<br />

were their attitudes of employees to offering<br />

M<br />

financial education in the workplace?<br />

Y<br />

Their answers were as follows (% in brackets)<br />

CM<br />

1. It increases appreciation of the value of<br />

benefits 83%<br />

MY<br />

2. It increases retirement plan take-up and/<br />

CY<br />

or plan contributions 50%<br />

CMY<br />

3. It should be essential in all workplaces 39%<br />

4. It will help employees resolve a retirement<br />

K<br />

savings crisis 32%<br />

5. It increases share scheme take up 21%<br />

6. It is not the employer’s responsibility 17%<br />

Dr Thomas then asked the employees<br />

what proportion of respondents think<br />

employers should give staff access to<br />

financial education and financial advice?<br />

1. Yes, to both financial education and<br />

financial advice 54%<br />

2. Yes, to only financial education 35%<br />

3. No, to both financial education and<br />

financial advice 7%<br />

4. Yes, to only financial advice 4%<br />

While the overall organisation’s quality of<br />

management is the key driver of motivation,<br />

employers can use employee benefits as a<br />

major weapon in staff retention.<br />

Bob Parker is a seasoned UK qualified<br />

Independent Financial Adviser. He formed<br />

Holborn Assets in 1999, which is now a<br />

pre-eminent financial advisory service with over<br />

35 qualified advisers and staff.<br />

Email: robert@holbornassets.com<br />

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