Year 2007

With such competitive situations, non-life insurance companies had to adjust their operational strategies. Thus, business
cooperation among business partners of different types was typically seen as a channel for insurance sales. In addition, insurance
sale points were opened in different department stores to provide convenience to people in purchasing insurance policies or
reporting on losses, in addition to building confidence among people who want to buy a policy.
Bangkok Insurance Public Company Limited has continuously given importance to and formulated proactive strategies for
personal line business through advertising and public relations campaigns via various media. This has given the Company the
ranking of Most Admired Brand of BrandAge Magazine for 2007 in the insurance business category. Over the past two years,
the Company, in cooperation with Bangkok Bank Public Company Limited, has been able to extend a significant number of personal
customer bases via Bancassurance. Besides, it has collaborated with its business partners both inside and outside Thailand,
for instance, Bangkok Bank and brokers, in expanding the market through Telemarketing. Similarly, since 2007, the Company has
joined hands with Tsutaya (Thailand)’s 230 branches throughout the country to sell personal accident insurance via these
branches. In 2007, the Company opened three more BKI Care Stations, bringing the total to 6 stations, in leading department
stores both in Bangkok and regional provinces. The majority of insurance products the Company distributed through different
channels was those of personal accident and health insurance, comprehensive travel accident insurance and motor insurance.
Typically, the policies were issued on a package basis for the sake of distribution convenience, with different levels of the sum
insured. In addition, the Company has introduced a new motor insurance product called, “1 st Care & Save” as an option for
customers wanting to be economical on their expenses while still having comprehensive coverage. Likewise, the Company has
also offered the “BKI’s Recommended Garage” project to recommend a garage, identified in the contract, of standard quality to
customers and the general public.
Industry Outlook and Future Competition
For 2008, it is anticipated that a number of problems impacting the Thai economy will be resolved as a consequence of
political stability and the government’s economy-stimulating policies, particularly the government’s investment budget plan of over
Baht 1.59 trillion, which will have a positive impact on propelling the country’s economy and generating a favourable investment
atmosphere for the private sector, which has long been in the doldrums. Investment based on the current National Plan
(2007 - 2011) will be distributed to four main areas, namely: mass transport systems, housing, water resources and the other
areas consisting of communications, energy and tourism. This will likely have direct benefit for the people and institutions
concerned, for example, construction materials, commercial banks, food, hotels, hospitals, etc.
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