Year 2007

Active Care Uniform
Care Service Uniform
Fine Day Care Uniform
Bangkok Insurance’s 60 th Anniversary : Make 4 – Styles Uniform
On the occasion of the Company’s 60 th operation anniversary in 2007, staff uniforms were made to promote a good image of
the Company and build up the Company’s brand identity under the concept “Happy Everyday”, which parallels customer service and
corresponds to the slogan “Your Caring Partner”. The uniforms have four styles, reflecting the staff’s confidence, flexibility,
enthusiasm and modernity, including preparedness for: 1. Active Care 2. Care Service 3. Fine Day Care and 4. Smart Care.
Enhance Personal Potential
The Company is determined to develop itself to become a learning organization through the encouragement of
self-development among staff, including potential development with “On-the-Job Training”, “Coaching”, “Consulting” and
“Job Rotation”, all of which aim to develop multi-skills among staff and give them an opportunity to transfer their knowledge to
other colleagues. Additionally, there is a plan to develop individual staff based on his/her competency in order that he/she may
gain potential appropriate for his/her position and so advance in his/her career in the future.
In 2007, the Company provided 327 training courses both inside and outside the Company to its staff, with an average of
5.7 training days per staff per year. In addition, scholarships were awarded to 3 staff members for training overseas.
Create Policies for You
To support current daily living and respond to the needs of customers, the Company has developed innovative products to
keep up with current situations. In 2007, the Company issued “Smile Life”, a personal accident insurance policy, to offer more
convenience for its customers. The policy provides coverage for loss of life or total dismemberment incurred by an accident,
including loss of life stemming from homicide or ambush. The policy coverage amounts to Baht 200,000 with a premium of only
Baht 199 per year. It can be purchased at Tsutaya across the counter.
Additionally, the Company has also issued a new motor insurance, “1 st Care & Save”, to give more options to its
customers, with worthy protection. The policy provides coverage for damage to a car incurred by collision, loss, fire and terrorism,
with the sum insured totaling 80 percent of the car value, or a maximum of Baht 5,000,000. The premium also transfers a
good-record discount of 30 percent to another person, while customers are provided with convenience since their cars can be
insured without an inspection of their condition.
19