Year 2007

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MAJOR PROGRESS IN 2007 Sent SMS to Customers Provide Drinking Water at the Scene BKI’s Recommended Garage Project Receive Reliability Rating A- Bangkok Insurance Public Company Limited derives Financial Reliability ratings of A- from The Standard & Poors (S&P) Institution, one of the world’s leading financial ratings institutions, which is regarded as a good level, with the tendency of a stable credit ranking (the best ranking of Thai companies). This reflects the Company as a leading company in the non-life insurance industry, with high competitiveness and return, in addition to having robust and secure funds assets, including satisfactory fund management. Sent SMS to Customers The Company’s has increase its closed communication services to customers through a Short Message Service via mobile phones in order to make known the Company’s new policies, inform of policy renewal, and send greetings on customers’ birthdays, as well as informing customers of the Company’s activities. This aims to enhance the speed and convenience of communication, and to avoid losing contact with customers. Provide Drinking Water to Customers at the Scene of an Accident To emphasize its “Your Caring Partner” image, the Company has produced “Bangkok Insurance” drinking water to be provided to its customers who have an accident and make a call for a claim service, at anytime, anywhere. The water will be given free of charge to customers at the scene of an accident to help refresh them and relieve their anxiety. Increase BKI Care Station Service Coverage The Company’s BKI Care Station has been operating its insurance service in full circle in selected department stores since 2006 so as to expedite its close communication with and provision of underwriting services to its customers. In 2007, the Company opened three more BKI Care Stations, after having opened three in the previous year. The six stations are located at Central Town (Ratanathibet branch), Central (Pinklao branch), the Mall (Bangkapi branch), Central (Rama II branch), Silom Complex Trading Center and Central Festival in Phuket. In 2008, the Company opened one more BKI Care Station at Fashion Island and will continue to open more stations in the future. BKI’s Recommended Garage Project The Company has developed all aspects of its service quality in order to increase confidence and satisfaction among customers. Recently, it has developed its motor insurance service through the establishment of a “BKI’s Recommended Garage” project, which introduces to the Company’s customers garages, identified in their contracts, which are of good quality and obtain high satisfaction among their customers. The garages selected for the project will receive a certificate and a sign “BKI’s Recommended Garage” to demonstrate that they meet the Company’s standards and so ensure customer confidence in their service. 18
Active Care Uniform Care Service Uniform Fine Day Care Uniform Bangkok Insurance’s 60 th Anniversary : Make 4 – Styles Uniform On the occasion of the Company’s 60 th operation anniversary in 2007, staff uniforms were made to promote a good image of the Company and build up the Company’s brand identity under the concept “Happy Everyday”, which parallels customer service and corresponds to the slogan “Your Caring Partner”. The uniforms have four styles, reflecting the staff’s confidence, flexibility, enthusiasm and modernity, including preparedness for: 1. Active Care 2. Care Service 3. Fine Day Care and 4. Smart Care. Enhance Personal Potential The Company is determined to develop itself to become a learning organization through the encouragement of self-development among staff, including potential development with “On-the-Job Training”, “Coaching”, “Consulting” and “Job Rotation”, all of which aim to develop multi-skills among staff and give them an opportunity to transfer their knowledge to other colleagues. Additionally, there is a plan to develop individual staff based on his/her competency in order that he/she may gain potential appropriate for his/her position and so advance in his/her career in the future. In 2007, the Company provided 327 training courses both inside and outside the Company to its staff, with an average of 5.7 training days per staff per year. In addition, scholarships were awarded to 3 staff members for training overseas. Create Policies for You To support current daily living and respond to the needs of customers, the Company has developed innovative products to keep up with current situations. In 2007, the Company issued “Smile Life”, a personal accident insurance policy, to offer more convenience for its customers. The policy provides coverage for loss of life or total dismemberment incurred by an accident, including loss of life stemming from homicide or ambush. The policy coverage amounts to Baht 200,000 with a premium of only Baht 199 per year. It can be purchased at Tsutaya across the counter. Additionally, the Company has also issued a new motor insurance, “1 st Care & Save”, to give more options to its customers, with worthy protection. The policy provides coverage for damage to a car incurred by collision, loss, fire and terrorism, with the sum insured totaling 80 percent of the car value, or a maximum of Baht 5,000,000. The premium also transfers a good-record discount of 30 percent to another person, while customers are provided with convenience since their cars can be insured without an inspection of their condition. 19
Page 3 and 4: CONTENTS FINANCIAL HIGHLIGHTS MESSA
Page 5 and 6: 2007 2006 Change 2007 For The Year
Page 7 and 8: The year 2008, therefore, is anothe
Page 9 and 10: In 2007, the Company developed a nu
Page 11 and 12: Marketing and Competition in 2007 F
Page 13 and 14: Nevertheless, there are still many
Page 15 and 16: 2. Underwriting Risks Thailand has
Page 17: 6.2 Interest Rate Risk As at Decemb
Page 21 and 22: (Baht : million) 2007 2006 Change N
Page 23 and 24: The net investment income in 2007 w
Page 25 and 26: to industrial all risks insurance.
Page 27 and 28: Investments in non-listed securitie
Page 29 and 30: INVESTMENTS IN SECURITIES Investmen
Page 31: THREE YEARS REVIEW (Baht’000) 200
Page 34 and 35: BOARD OF DIRECTORS AND BOARD OF DIR
Page 36 and 37: Mr. Suvarn Thansathit Independent D
Page 38 and 39: MANAGEMENT COMMITTEE AND MANAGEMENT
Page 40 and 41: Miss Pagamas Charusathien Senior Vi
Page 42 and 43: Mr. Boonkird Chirapathama Senior Vi
Page 44 and 45: FIRST VICE PRESIDENT AND VICE PRESI
Page 46 and 47: ASSISTANT VICE PRESIDENT 1. Mr. Cha
Page 48 and 49: SOCIAL ACTIVITIES IN 2007 Continuin
Page 50 and 51: Scholarship Grants to Poor Students
Page 52 and 53: REPORT OF THE AUDIT COMMITTEE The B
Page 54 and 55: REPORT ON THE BOARD OF DIRECTOR’S
Page 56 and 57: BALANCE SHEETS As at December 31, 2
Page 58 and 59: INCOME STATEMENTS Financial stateme
Page 60 and 61: INCOME STATEMENTS Separate financia
Page 62 and 63: STATEMENTS OF CHANGES IN SHAREHOLDE
Page 64 and 65: STATEMENTS OF CASH FLOWS For the ye
Page 66 and 67: 4. Significant Accounting Policies
Page 68 and 69:
4.9 Unearned premium reserve Unearn
Page 70 and 71:
Investments in debt securities as a
Page 72 and 73:
7.2 Summarised financial informatio
Page 74 and 75:
(Baht’000) 2007 2006 Investments
Page 76 and 77:
12. Intangible Assets (Baht’000)
Page 78 and 79:
18. Basic Earnings Per Share Basic
Page 80 and 81:
Foreign Currency Risk The Company
Page 82 and 83:
Debtors, overdue under 3 months, fo
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FINANCIAL RATIO 2007 2006 2005 Fina
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SHAREHOLDING IN OTHER COMPANIES Inv
Page 88 and 89:
THE MANAGEMENT Management Structure
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Name Position No. Of Attendance/ An
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The Management Committee is made up
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SHAREHOLDINGS STRUCTURE Breakdown o
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Shareholding of Management Committe
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PRINCIPLES OF GOOD CORPORATE GOVERN
Page 100 and 101:
For every shareholder’s meeting,
Page 102 and 103:
Customers The Company offers variou
Page 104 and 105:
4.3 Role and Duty Performance of th
Page 106 and 107:
(4) The Company’s Secretary The C
Page 108 and 109:
- The Use of Insider Information In
Page 110 and 111:
5.5 Procedure on the Determination
Page 112 and 113:
North Eastern Region: Khon Kaen 345
Page 114:
LINES OF BUSINESS Fire & Allied Lin
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Year 2007

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