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NATO of Utah Confab<br />
AprillO-llinSLC<br />
SALT LAKE CITY—NATO of Utah will<br />
mark the opening of a new era in the state<br />
with its first convention, to be held April<br />
10-11 at the Tri Arc Travel Lodge in this<br />
city. "Better and More in '74" will be the<br />
theme of the two-day extravaganza, according<br />
to Marv Cox, convention chairman.<br />
The conclave will be packed with entertainment,<br />
symposiums, continental breakfasts,<br />
product reels, a major screening, lectures<br />
on advertising promotion, new product<br />
and new concepts, banquets and even time<br />
to<br />
relax.<br />
"It will add up to a great time to meet<br />
and share ideas with other exhibitors." Cox<br />
avers.<br />
Convention reservations must be received<br />
prior to Monday (25) and room reservations<br />
should be made directly with the Tri ^rc<br />
Travel Lodge. Convention activity reservations<br />
should be sent to Pat Wheat, WOMPI<br />
president and convention co-chairman.<br />
If necessary, further information may be<br />
obtained from the National Ass'n of Theatre<br />
Owners, 1243 East 2100 South, Suite<br />
100, Salt Lake City, Utah 84105.<br />
Schueth Boosts Patronage<br />
With Diverse Promoiions<br />
NEW ULM, MINN.—Walter Schueth.<br />
who last September took over management<br />
of Minneapolis-based Mid-Continent Theatres'<br />
New Ulm and Starlite theatres here,<br />
has introduced a number of attention-getting<br />
features to hypo business at the showhouses.<br />
One is the "The Uncle Wally Show,"<br />
a Saturday matinee designed especially for<br />
youngsters. According to Schueth, who plays<br />
the role of "Uncle Wally," the noise some<br />
Saturdays is so deafening he can "feel the<br />
sound reverberating against his eardrums."<br />
In addition, Schueth holds "Krazy Races"<br />
and devises other games to amuse the chilresulting<br />
in delighted audiences at the<br />
. matinees. He also hosted screen star<br />
j'Robinson, who played in "Romeo and<br />
at an in-person appearance at the<br />
Im Theatre when the film premiered.<br />
theatres have been updated for<br />
patron enjoyment. A stereophonic<br />
system has been added at the New<br />
while the Starlite Drive-in's appearbeen<br />
improved with a new fence.<br />
er screen also has been rebuilt and<br />
sions building currently is being<br />
D E S<br />
MOINES<br />
the arrival of Schueth and his wife<br />
New Ulm, they have become the<br />
of twin boys, Mark and Michael,<br />
children. Mrs. Schueth formerly<br />
Aberdeen, S.D.
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