o_1997ofqor1r1t4up1q001q301bgea.pdf

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SAN FRANCISCO Roy Rogers Makes Appeal for Return
taramount will be losing Marianne (Jessie)
.
Beaton, who will begin working as asstani
to independent booker Mike rhomas
londa) (13) and his partnci
on Brewer will be re-opening the reno
ated Strand rheatre I rida)
( I") Uong
iih a new paint job, screen, candy counter
ml seal covers, the Strand will have .1 new
areen policy. Double bills are to be changed
jons. Senior citizens are to be given .1 boxffice
break b) rhomas and Brewer through
.raveled 10 Portland ami Seattle lot meetrigs
with exhibitors and local motorcycle
lealers to set up promotions on the upcomna
"Viva Kn
:
evel!"
Robert J.
General as Controller
HOLLYWOOD
To
Solid Entertainment Pictures
Week, the king ol the C owboys thanked the
.
REFJ • RLLF TOWERS EDCEWATEH • Ko\ Rogers, here to pi,.
IN u Mhlhl
Ins latest film, mas 01 ami invited him to "make yourself
mote "Macintosh and I 1
aik\ to kick oil a fund drive loi the Denvei at home."
Children's Hospital, Itrongly condemned He attributes much ol his success to a
main films being shown today. He wouldn't long and fruitful association with his screen
"even show some ot them to his horse Trigger."
horse I ngeci
"They threw away the pattern when they
verj day and will bring in ever) type of Rogers was the subject of a three-column made Trigger," Rogers said. I think I'm
•atures, from the classics to recent produc-
stor) by Douglas Kreuts in the Rock\ the only cowbo) in the business who started
Mountain News. Portions of the story Eollow
with one horse and finished with the same
horse. I can'l say enough about him."
>wei prices Senior citizens also will be
Rov Rogers, whom you will remember Trigger died in 1963 at the age ot ^ (
ivitcd to participate in bingo games, starting
as America's undisputed "King of the Cowboss"
Rogers had the horse mounted in a gallant
lailv at 4 p.m. at the theatre.
and all-around good guy on and off pose, "rearing on his hind legs.")
Local Warner Bros, publicist Bill Lanese (he silver screen, says most of today's movie Asked In .1 reporter what he thinks ol
oil enngs aren't lit tor human consumption. the Equal Rights Amendment, he replied:
"Some of the pictures I've seen in the "I don't know anything about it. I say get
last ten years I wouldn't even want Trigger all you can get."
10 watch." Rogers said. "Most producers in But Rogers didn't become King ol the
Hollywood will do anything for a buck." Cowboys bs championing social issues. And
Aten to DeLuxe
He said too many films deal too explicitly his fans have not forgotten him.
with sex and violence and fail to include
- -
the solid entertainment and gentle moral
message that marked the more than 90 films
Robert J. Men Key Int'l Sets Test Runs
has
he made between 1938 and 1954.
Rogers said he hadn't been briefed on
For 'Padre on Horseback'
the hospital fund-raising drive but it was DENVER—According to Pat Halloran.
evident that he had been briefed thoroughly
on the mechanics of film promotion.
He recommended that the public boycott
subsidiaries.
Hollywood's trash productions and instead
Prior to joining DeLuxe. Aten was director
of finance at 20th Century-Fox Marine-
come to see him star in "Macintosh and and in Albuquerque. Santa Fe and Gallup.
T.J."
N.M. The engagements start Wednesday
"We need more pictures like that," he (X). after which the film will go into nacial
reporting and accounting. He also
said of the cow country adventure film.
served, previously, as director of finance
A lean, neatly groomed man of 64. wearing
(of course) a white hat and cowboy
California recreational facilities.
boots. Rogers effortlessly dominated a room
lull of reporters, photographers and Roy
'Fantasia' in Stereo Now
Rogers groupies representing several generations.
Playing Cinerama Dome He is a man who is aware that he is the
LOS ANGELES—The first Los Angeles center of attention and de facto master ot
opening of "Fantasia" in stereophonic sound ceremonies, no matter what the occasion.
When Mayor Bill McNichols welcomed him tributor for "Kino—the Padre on Horseback."
to the city and proclaimed Roy Rogers
in siereophonic sound began April 15 at the Start B0X0FFICE coming . .
450-seat Guild Theatre in Seattle, where it
now has entered its sixth week, grossing a
a 1 year
record-breaking figure to date.
$15.00 D 2 years $28 (Save $2)
Steven Spielberg will direct "1941" n PAYMENT
lor
ENCLOSED Q SEND INVOICE
Columbia release.
These rotes for U.S , Conodo, Pan American only. Other countries: $25 a year.
THEATRE
CINERAMA IS IN
STREET ADDRESS
SHOW BUSINESS IN
HAWAII TOO.
TOWN STATE ZIP NO
When you come to Waikiki,
«4AME
POSITION
don't miss the famous
Km
HAWAII Don Ho Show. . . at
BOXOFFICE-THE NATIONAL FILM WEEKLY
HOTELS Cinerama's Reef Towers Hotel.
825 Van Brunt Blvd. Kansas City, Mo. 64124
jeen appointed controller of DeLuxe General,
Inc.. according to Robert T. Kreiman.
president of the film laboratory company.
Men's duties will include all financial and
accounting responsibilities for DeLuxe
(General and its
iland. where he was responsible for all finan-
iwith Six Flags. Inc.. working for two of its
took place Friday. May 20. at Pacific's
Cinerama Dome in Hollywood.
The first three days of the engagement
resulted in a gross of $33,014. the largest
exclusive gross ever recorded in Los Angef
tes for Walt Disney's animated classic.
The only other engagement of "Fantasia"
|)| \\ I
president of Key International, test runs
have been set for the feature picture "Kino
— the Padre on Horseback" in Colorado
Springs. Pueblo and Grand Junction. Colo .
tional release September 28.
"Kino— the Padre on Horseback" is a
PG-rated action-historical feature depicting
some of the adventuresome teats of the Jesuit
missionary priest in the late 1700s. The
picture stars Richard Egan as Father Kino
and features Ricardo Montalban. Victor
Jory, Cesar Romero. Stephen McNalK and
Michael Ansara.
Key International is the worldwide dis-
BOXOFFICE :: June 6, 1977
W-5