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NEW WOMEN OF VARIETY OFFICERS—Bessie Williams was the choice<br />
of Women of Texas Variety Tent 17, Dallas, to serve as president of the organization<br />
for the 1977-1978 term. Other new Women of Variety officers are shown here<br />
grouped about their new president: seated, left to right, Jean Chapman, recording<br />
secretary: Bessie Williams, president; Jo Johnson, vice-president. Standing, left to<br />
right, Shirley Rowley, outgoing president; Linda Dillon, corresponding secretary;<br />
Trances Avila, director; Pat Remhcrt, director; Jean O'Donnell, director, and Eida<br />
\ aughn, director. Not in the picture are two directors, Marlyn Edwards and Shirley<br />
Tobolowsky.<br />
Find-a-Need-and-Fill-lt<br />
Philosophy<br />
Leads to New West El Paso Theatre<br />
II I' \SO — Three businessmen with no<br />
prior experience in the theatre industry, saw<br />
a theatre void in the western section of<br />
town, formed a corporation, leased a building<br />
in a shopping center and, with the the<br />
help of expert advisors and technicians, converted<br />
it into a twin and outfitted it with the<br />
most modern of furniture and equipment.<br />
The result, American Star Theatre,<br />
Let me serve you,<br />
please f<br />
CSrhops<br />
are coming...<br />
named after the corporation, opened May<br />
27 in the Country Club Shopping Center at<br />
the intersection of Mesa and Doniphan<br />
streets.<br />
Alan Jeffcoat. general manager of American<br />
Star Theatre Corp.. said the group incorporated<br />
in February after realizing the<br />
film potential in West El Paso, which has a<br />
population of about 40.000 but no theatre.<br />
Principals in the organization are Chris A.<br />
Cummings. G. T. Emmett jr. and Robert<br />
E. Sympson.<br />
Using the same type of find-a-need-andfill-it<br />
thinking, the corporation is building<br />
a theatre in the theatreless town of Ruidoso,<br />
N.M., and planning a July 25 opening.<br />
To compensate for their inexperience,<br />
the new theatre operators hired veteran<br />
Eddie Erickson out of Dallas as booker.<br />
Tim Cassius, who has eight years experience<br />
in the industry, as theatre manager,<br />
and bought the whole package of theatre<br />
furnishings and equipment from Houston<br />
Cinema & Sound.<br />
"All we had to do was flick the light<br />
switch." remarked Jeffcoat. "We're the only<br />
theatre in town with the new Dolby sound<br />
system and we've been told that we're the<br />
only one in the state with the complete<br />
Orcon II interlock mechanism. That explains<br />
why we were able to obtain The<br />
Deep' for June. We can show the same<br />
print in the 300-seat auditorium and the<br />
200-seat house simultaneously.<br />
"Even though we are novices, we wanted<br />
to put in the best," he added.<br />
The American Star opened with "Silver<br />
Streak" and "Pink Panther" following<br />
lhursday. May 26, private screening of a<br />
first run for city dignitaries. It has a family<br />
policy, features daily matinees and has such<br />
films as "Freaky Friday," "Thunder and<br />
Lightning." "Fun With Dick and Jane,"<br />
"Rocky" and "The Deep" booked.<br />
One-House Town's Movies<br />
Law: 'Tell It Like It Is!'<br />
SHERTZ. TEX.—No longer will moviegoers<br />
in Shertz be required to "buy their<br />
tickets an' takes their chances . .<br />
." Thel<br />
town fathers. AKA the city council, passed<br />
an ordinance requiring all houses within the<br />
city limits to post the movie ratings on the'<br />
marquee or where the patrons can see it.<br />
before they purchase tickets. The alternative<br />
will be a fine ". . . not to exceed $200."<br />
This seemingly reasonable legislation<br />
3<br />
provoked<br />
a mild debate between Tommy Randall,<br />
president of the Junior Chamber of<br />
Commerce, and Mayor Robert C. Buccker.<br />
Randall, it seems, also owns the only,<br />
game in town, the Starlite Drive-in. and<br />
feels that the law was obviously a shot a<br />
him.<br />
"If the council had just called me, I'd<br />
have put up the ratings all along." said the<br />
JayCee's leader.<br />
Buecker responded: "We are a growing<br />
city and need such an ordinance on the<br />
books. This is an old subject that was discussed<br />
a year ago. Yours is just the most<br />
recent incident." (With only one theatre<br />
what else?)<br />
The mayor maintains citizen complaint;<br />
had finally motivated the council to action<br />
Lynchburg Twin Acquired<br />
LYNCHBURG, VA.—Charles B. Trex;<br />
ler, president of Stewart & Everett Theatres<br />
has announced the acquisition of the Boons<br />
boro Cinema 1 and 2 here from JF Thea<br />
tres of Baltimore. Stewart & Everett, baseo<br />
in Charlotte, N.C., also operates the Plaz;<br />
1-2-3 in the Pittman Shopping Center.<br />
Trexler also announced plans for summe<br />
openings of 12 screens, construction plani<br />
for three multiple units and the acquisitiot<br />
of a single-screen unit, all in the Carolinas.<br />
COLOR or Black and White<br />
SPEClM-<br />
FlUAS<br />
FOR<br />
INDOOR AND<br />
DRIVE-INS<br />
• SPECIAL PROMOTIONS • TRAILERETTES<br />
• NO SMOKING • VANDALISM • DATERS<br />
• AND A BIG MONEY MAKER<br />
COLOR MERCHANT ADS<br />
427-3395<br />
1327 S. WABASH AVE.<br />
CHICAGO. IL. 6060S <br />
i<br />
(s autho<br />
K<br />
Isrnl."<br />
-Siik,<br />
S<br />
5W-4 BOXOFTICE :; June 6, 197'
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