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<strong>Aarhus</strong> is European<br />
Capital of<br />
Culture Based on the theme Rethink,<br />
<strong>Aarhus</strong> and Central Denmark Region will<br />
in 2017 be the European Capital of Culture in 2017. This<br />
results in more than 300 culture- and sporting<br />
events in the coming years, and 12 mega events,<br />
which will attract more than 50,000 visitors each.<br />
The full program of the Capital of Culture project in <strong>Aarhus</strong><br />
will be available to everyone. The most important events of the<br />
year will be free, so everybody can participate. The program has<br />
a broad scope. The Capital of Culture will reach rooftops, backyards,<br />
factories, parks, <strong>for</strong>ests, and lakes, and as it unfolds, businesses,<br />
hospitals, town halls, schools, and kindergartens will be<br />
invaded. The established cultural institutions are also significant<br />
partners in the project.<br />
Active citizenship<br />
The goal is that <strong>Aarhus</strong> 2017 will encourage active citizenship.<br />
”With the title of Capital of Culture, we take a significant step<br />
in the city’s development, and we leave a clear imprint <strong>for</strong> the<br />
future. In 2017, the city will unfold its entire potential and showcase<br />
new solutions to the challenges of the future”, says the<br />
Mayor of <strong>Aarhus</strong>, Jacob Bundsgaard.<br />
Commitment and talent set the<br />
foundation<br />
It is <strong>Aarhus</strong> Municipality, in collaboration with the other 18 municipalities<br />
of the region, and Central Denmark Region that are<br />
behind the application to become the Capital of Culture.<br />
”I am completely convinced that we can create a Capital of Culture<br />
that will cause a stir. We have a significant talent base with<br />
dedicated resources, and we already have a substantial foundation<br />
to build from”, says Alderman of Culture and Citizen Service,<br />
Marc Perera Christensen.<br />
More than Culture<br />
However, the Capital of Culture project is much more than culture.<br />
It is a vision <strong>for</strong> city- and business development, tourism,<br />
innovation, and infrastructure, which will make it even more attractive<br />
to live and work in <strong>Aarhus</strong> and the Central Denmark<br />
Region.<br />
The preparations <strong>for</strong> the Capital of Culture project have in 2012<br />
already been going on <strong>for</strong> five years. More than 8,000 people in<br />
the Central Denmark Region have contributed to the process,<br />
which has created new and exciting networks across municipalities,<br />
culture, and businesses.<br />
International jury<br />
It was an international jury of 13 people that chose <strong>Aarhus</strong> as<br />
Capital of Culture in 2017. The title as host of European Capital<br />
of Culture is distributed between the EU member countries, and<br />
in 2017 it is Denmark and Cypress that are ensured the title.<br />
The only other <strong>Danish</strong> city which previously has held the title is<br />
Copenhagen in 1996.<br />
mrn@aarhus.<strong>dk</strong><br />
Read more on www.rethink2017.eu<br />
6 || <strong>Aarhus</strong>. <strong>Danish</strong> <strong>for</strong> <strong>progress</strong>
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