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Designing Future Business Think forward Detecon International is one of the world’s leading consultancies in the field of information and communications technology (ICT). Our consulting expertise is based on a comprehensive understanding of markets, business transactions and technologies that has been proven worldwide. On the basis of this unique expertise in the ICT field and our integrated approach of management and technology consulting we advise international telecommunication companies, high-tech firms and governments as well as organizations that deal with regulation and competition issues. We offer these clients a comprehensive, integral consulting portfolio over the entire market life cycle - from the adaptation of regulation policies in the forefront of the sector liberalization over top level management and technology consultancy during start-up, growth and consolidation up to interim management. To find out more about Detecon please visit us at: www.detecon.com info@detecon.com Consulting DETECON
Mobile convergence Emerging opportunities in a destructive environment by Raghu Rau, Corporate Vice President, Global Marketing and Strategy, Networks, Motorola TheInternet-basedcommunicationsstandardsandthedigitisationofcontentunderpin convergenceinthetelecomssector.Thesemergingtrendsareoftenconsidered‘destructive’becauseoftheimpactofconvergenceupontraditionalbusinessmodels.Traditional mobileandfixed-linebusinessmodelscannolongerprotectandgrowbusinessinan environmentthatismuchmorecompetitive.Convergenceisachallenge,butitalsoprovidesarangeofopportunities.TheintegrationofIPtechnologyintotelecomsnetworks isahighlyconstructive,notdestructive,development. RaghuRauisCorporateVicePresidentofGlobalMarketingandStrategyforMotorolaNetworks.Heis involvedinthedevelopmentofstrategicplansforthenetworksbusinessaswellasmanagingtheglobal marketing of communications solutions to wireless and wireline carriers worldwide. Mr Rau has morethan17yearsexperienceinthetelecommunicationsindustry.HehasheldassignmentsinAsia, EuropeandtheUnitedStates,andhaspriorexperiencewithmultinationalcorporationsandtheestablishmentofstart-ups.MrRauhasguestlecturedatreputeduniversitiesworldwideandhasspokenat numerousindustryconferences. Raghu Rau earned a bachelor's degree in Engineering and an MBA from the Indian Institute of Management,Ahmedabad. Of all the changes underway in network development, two are very important. The first is speed of connection. Whether it is a mobile company,fixed-lineplayerornewentrant seeking to provide wireless broadband, speeds to the handset will increasewithinthenext18monthsto 1-1.5Mpbs. That is comparable to compressing the capabilities of a fixed-line broadband-connected PC intoamobilehandset. Secondly, telecoms companies are integrating IP technologies that can marry previously independent networks using the same IP core platform.Thisdevelopmentenablesusers to access services in a more intuitive andflexiblemanner. Other advances are also important. Digitisation of content is shrinking moreintolessmakingiteasiertosend video, music and images. Content is becomingmorediverse.Mediaowners areseekingfreshwaystodelivertheir productwhileprogrammemakersare seekingtobroadcastmini-versionsof shows to mobile devices. Consumers arealsobecomingmorefamiliarwith digitaltechnologies.TheiPodanddigital camera generation now expect consumer devices to offer a richer experience with multi-function applications. Mobile devices with larger coloured screens, higher-resolution digital and video cameras, and hard disk capacitiesthatrivalMP3playersaremeeting this demand. Devices are also more intelligent, providing highly intuitive interfaces that will influence user behaviour,encouragingconsumersto access content from their mobile deviceratherthanfromtheirPC. These developments will support more advanced services and interactivity for consumers that are tailored totheirlocationandusagedemands. Advancedservices Services will especially improve in three areas: person-to-person communication, entertainment and businessapplications. Thanks to exciting developments in Push-to-X services, communication between individuals and groups will advance. Push-to-X utilises an ‘always-on’ handset to provide single button access to a range of products, toinstantlysnapandsendaphotoor videotoanindividualorgrouporcontactpeopleintheirarea(whowillbe visible on the handset) and receive directionsonhowtofindthem.They canconferencewithagroupoffriends asifusingawalkie-talkie,andbeable to Push-to-Ask their handset a question, or to alert them to events when theyhappen–astockpriceevent,the snow’s falling, the surf’s up or when plane tickets become available at a predeterminedprice. Entertainment will be enhanced throughhigh-speedInternetaccess.A consumerwillbeabletobuyatrackor albumthatheorshehaslistenedtoon ahandset’sradio,atouchofabutton willdownloadthetrackinlessthana 43
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