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12 OPERATOR & REGULATOR CASE STUDIES Tuesday 20 – Thursday 22 September Hilton Budapest WestEnd, Hungary Implementing Cost-Effective Fixed And Mobile Number Portability, And Achieving Efficient Porting In Existing And Next-Generation IP Networks Expert speakers <strong>include</strong>: Philippe Le Quement, Policy and Regulation, DG INFSO, European Commission Jillian Cordeiro, Head of Regulatory and Legal Division, Hong Kong CSL Dieter Staudacher, Senior Analyst, Legal Department, Austrian Regulatory Authority for Broadcasting and Telecommunication (RTR) Bernhard Mayr, Head of Technical Regulatory Aspects, Telekom Austria Jukka Rakkolainen, Communications Expert, ERO Mikko Mattinen, Product Director, Content Services, Elisa Jon Haskins, Senior Regulatory Analyst , Orange Gábor Selmeczi, Network Interconnect Manager, Core Network Planning , T-Mobile Hungary ■ Learn from NP implementation experiences from around the world with case studies from Hong Kong, Austria, Finland, Hungary, Belgium, Lithuania, Sweden and more ■ Hear how to make optimise the cost-effectiveness of NP and use it to increase market share and ARPU ■ Meet the challenges of achieving NP in an IP environment and get to grips with the legislative and regulatory implications of VoIP Sven Gschweitl, Legal Manager, Austrian Regulatory Authority for Broadcasting and Telecommunication (RTR) Werner de Rouck, Head of Projects, Mobistar Media Partners TM elecom Portal BOOK NOW! • Tel: +44 (0)20 7915 5055 • Fax: +44 (0)20 7915 5056 Email: registration@iir-conferences.com • Web: www.iir-conferences.com/np
Mobile value-added services riers that distance and time zones used to create for international companies and their employees. These days,acompany’sboardcan‘convene’ viateleconferencingwithouthavingto flyaroundtheworld.Generally,voicebased services, such as mobile office and conferencing, add an entirely new,previouslyunimaginable,dimensionofmobilityandmobileavailability – a key benefit in an increasingly fast-pacedandfluctuatingglobalbusinessenvironment. Mobile office provides a user with a complete range of his or her office’s fixed-line features – switchboard attendant services, enterprise numbering plans and call-handling features such as call forwarding – through a mobile phone. As a result, userscan,inessence,taketheiroffices withthemwherevertheygo. From a carrier’s or service provider’s perspective,mobileoffice,afairlynew service, and conferencing hold enormouspotentialfornewbusiness,since they can enter entirely new markets andgeneratebusinessbyofferingthis attractiveservicetobusinessclientsat atimewhenmobilityandglobalavailabilityareatapremium. Numberportabilityandservice numbers Twootherservicesthatmaynotcome to mind immediately, but which stronglyaffectthelivesofmanymodern-day consumers, are number portability and service numbers. Given the growing number of mobile phone users, changes in European regulations and increasing competitionamongoperatorsforsubscribers, the ability to switch operators while keeping the ‘old’ number is increasinglyimportanttomanymobileusers. Europeanfixed-lineandmobilecarriers are required to provide number portability,aservicethatletsthecustomer keep the same number when switching providers. Special number portability applications provide this service. IfyouhaveeverwonderedhowquicklypollresultsonaTVshowaregenerated,looknofurtherthantelevoting, avoice-basedvalue-addedservicethat allows calls from around the country oreventhecontinenttobecomputed. Televotingusestheverysameservice numbertechnologyasthehotlinesyou call to resolve a technical problem with your PC or to book an airline flight by phone. Over the last few years,themarketforintelligentservice-number solutions has grown significantly,andithasnowemergedas themostimportantrevenuesourcefor European carriers and service providers,withfurthergrowthexpecteddowntheroad. Today, intelligent service-number solutionsmakeiteasierforcallersto reachdirectlythepersontheyactually want to reach in a company. Consequently, service-numbers have emergedasanimportantandeffective instrument in customer relationship management. They allow users to strengthentheirrelationshipwithnew and current customers. Complex and advancedtechnologicalstructuresare requiredtomakesuchahotlinehappenandmakeitrunsmoothly. "The advent of voicebased value-added services has provided, and still provides, a great stimulus, a big push, for mobile operators, providers and the developers of solutions." 3Gvideomail Among the latest cutting-edge developmentsintheindustryare3Gvideo mail and other related video applications. These applications offer advanced video solutions with television-like quality. Unanswered calls aredirectedtothevideomailservice, whichgivethecalleranopportunityto recordavideomessage. Theabove-mentionedconferencingis nowalsoavailablewithvideo,providing business users and individuals with an attractive new service. Using mobile video conferencing, business conference participants on the move can see each other no matter where theyarelocated. Nottoolongago,thesetypesofapplications were strictly limited to wireline communications systems. The technicalpossibilitiesandthecircleof potentialuserswere,therefore,limited. The emergence of the Universal Mobile Telecommunications System (UMTS)hasdrasticallychangedthat. Now used in numerous countries, UMTShasgeneratedvastnewpoten- tialformobileoperatorsandthepri- vateandbusinessconsumerswhouse theseservices. The implementation of UMTS is just oneofthemajorinvestmentsthatcarriers have made in this important upcoming market. Deregulation in most countries has helped drive the industry’sgrowth.Asaresult,numerous new services have appeared, and others will follow over the next few yearsasnetworkstructuresandbandwidth availability improves. In additiontowhatisalreadyavailable,there willbeahostofexcitingandinnovative new voice-based value-added services. www Alloftoday’svoice-basedvalue-added servicesgohand-in-handwithanother major technological development thatisnowsuchacrucialpartofour life: the <strong>World</strong> Wide Web. So much dependsupontheworldofcyberspace these days, and just as the web has simplifiedmanyaspectsofourlife,it is also simplifying the use of voicebased services. Administration, configuration, and customisation of value-added services can all be done anywhere on the web in a few easy steps. The advent of voice-based valueaddedserviceshasprovided,andstill provides,agreatstimulus,abigpush, for mobile operators, providers and the developers of solutions. The increasing maturity of the mobile market means there are less growth andlessmoneytobemadewithsimple telephony. Over the last decade, this has meant that mobile players needtogeneratenewrevenuestreams to compensate for weaker voice revenues,andvalue-addedservicesoffer thatpotential. Private consumers and business clients in Europe and other parts of the world have responded very favourably to the vast and diverse range of voice-based value-added servicesmadeavailabletothem.This hasbeentrueinmostindividualtelecoms markets, especially in highly competitive regions, and to the telecomsindustryasawhole. Undoubtedly,therearevastopportunities for voice-based value-added services, and they will continue to influence strongly, and simplify, our lives. 49
Page 2 and 3: Broadband Mobility Welcome Aboard B
Page 4: T his issue of Connect-World EMEA (
Page 7 and 8: Contents 1-Connections 5-Contents N
Page 9 and 10: Getting the good route won’t be h
Page 11: National development "The universal
Page 14: Regional communications to carry th
Page 18: IP networks IP provides a foundatio
Page 21 and 22: IP communications assurance Getting
Page 24 and 25: Broadband The broadband revolution:
Page 27 and 28: Broadband High-performance broadban
Page 29 and 30: Broadband "Today’s basic highcapa
Page 31 and 32: Broadband You are a decision maker
Page 33 and 34: mtcatheer-mtcatheer-mtcatheer-mtcat
Page 35 and 36: Triple play other technologies, a k
Page 37 and 38: Triple play "More and more, consume
Page 40 and 41: Triple play Enhancingtheenduser exp
Page 42 and 43: Africa’s most comprehensive RFID
Page 44 and 45: Designing Future Business Think for
Page 46: Mobile convergence minute. Enhanced
Page 49: Mobile value-added services Voice-b
Page 54 and 55: Mobile telepnony claim there are no
Page 56 and 57: Mobile telephony What mobile teleph
Page 58 and 59: Mobile telephony the lowest tariffs
Page 60: Business communications their freed
Page 63 and 64: Cultural development and the Intern
Page 65 and 66: Service assurance Service assurance
Page 67 and 68: Service assurance agesandofferacomp

Authors include: - Connect-World

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