Status Report of Rutgers Comprehensive Communications ...

Training, Resources, and Tools
When the Board charged the Vice President for University Relations with this significant task,
it made clear that University Relations is responsible for serving as a central resource for the
university in managing and advancing the Rutgers brand. In addition to managing extensive
advertising and visual identity websites, the department supports communicators across the
university by offering:
training through the Communicator Certificate Program (see page 13);
professional development and peer-to-peer discussions through the Communicators
Network, a University Relations initiative that connects communications professionals
throughout the university through periodic meetings and online exchanges;
graphic files of individual unit’s visual identity signature logos and web banners; and
branded presentation materials, such as the Rutgers Exhibit Kit and the PowerPoint
“Introduction to Rutgers.”
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