Status Report of Rutgers Comprehensive Communications ...

HIGHLIGHTS OF FISCALYEAR 2007–08
New Tagline Touts Rutgers’ Local and Global Impact
Rutgers’ new marketing tagline, Jersey Roots, Global Reach, was announced as the title of
President McCormick’s annual address in September. In his remarks, the President stated:
“Our faculty members across multiple disciplines are seeking solutions to
some of the most significant challenges of a global society. It is exciting
work, captured in the simple phrase you will see again and again in Rutgers
communications: Jersey Roots, Global Reach.”
New Campus Banners Instill Pride
The research that served as the foundation for the Comprehensive Communications
Program emphasized the role of faculty, staff, students, and alumni as Rutgers ambassadors.
The banner project, intended to create a “sense of place” for visitors and to build pride
among the Rutgers community, launched the widespread use of the new visual identity and
the campaign tagline, Jersey Roots, Global Reach. Elements included pole banners on campus
with the new visual identity and building banners with the tagline.
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