Status Report of Rutgers Comprehensive Communications ...

IN THE WORKS FOR FISCALYEAR 2010–11
Assessing the Effectiveness of the Communications Program
When the university conducted the benchmark constituency research in 2004, the decision
was made to retest in about five years into the implementation of the communications
program. While the initial research was very broad in scope and surveyed more than
8,000 people, the follow-up survey will be more limited in reach and will focus on a smaller
set of questions that relate specifically to Rutgers’ institutional brand. The results of the new
research will help gauge the effectiveness of efforts launched since the inception of this
program, guide modifications to the work plan, and suggest new or refined priorities for the
future. Audiences to be tested are: New Jersey citizens, current faculty and staff, and alumni.
The testing will be conducted by SRBI in the fall of 2010.
Improving Internal Communication through Faculty/Staff Bulletin
University Relations has collaborated with University Human Resources to create a new
weekly enewsletter for Rutgers faculty and staff. The Faculty & Staff Bulletin will consolidate
into one communication information that is currently distributed through multiple
channels. The goal is to provide official information to faculty and staff in an efficient and
cost-effective manner. The new enewsletter will begin in September 2010.
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