Status Report of Rutgers Comprehensive Communications ...
Status Report of Rutgers Comprehensive Communications ...
Status Report of Rutgers Comprehensive Communications ...
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A <strong>Rutgers</strong> Day website <strong>Rutgers</strong>day.<strong>Rutgers</strong>.edu and Facebook page were created, and<br />
student-produced videos ran on RU-tv and the web to help create excitement.<br />
The university partnered with several sponsors and media partners to help defray<br />
costs and highlight its relationships with other organizations and media outlets.<br />
<strong>Report</strong> Shows <strong>Rutgers</strong>’ Economic Impact on the State<br />
An economic impact report, Solutions from <strong>Rutgers</strong>—New Jersey’s Partner for a Strong<br />
Economy, was produced to detail the many ways that <strong>Rutgers</strong> benefits New Jersey residents<br />
and enhances the state’s economic health.<br />
The 48-page report, which promotes <strong>Rutgers</strong> as a key part <strong>of</strong> New Jersey’s economic<br />
solution, was produced and distributed as a printed and web report, as a PowerPoint<br />
for faculty and administrators, and as the basis for advertising.<br />
Outreach to the media about the contents <strong>of</strong> the report resulted in more than<br />
1,000 articles.<br />
The report was distributed to key public policy and business leaders in the state as<br />
well as to the leaders at peer universities around the nation.<br />
The report, which won a CASE gold award, can be viewed online at<br />
jerseyroots.rutgers.edu/impactreport09.<br />
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