Status Report of Rutgers Comprehensive Communications ...

Advertising Focuses on Rutgers’ People Power
The central advertising message for the year was pride in the people of Rutgers. Materials were
created and placed to celebrate the accomplishments of alumni, faculty, and students.
The Pride Profile campaign, a series of billboards and print ads showcasing faculty
who embody Jersey Roots, Global Reach, was visible throughout the state.
Notable achievements of our faculty and alumni were showcased in regional and
national media, such as the New York Times and the Chronicle of Higher Education.
Bus wraps featuring the visual identity, tagline, and student images were applied
to commuter and charter buses that are used extensively in New Jersey and into
New York City. Rutgers pays the costs of producing the ads, but the ad space is free
as an added-value benefit of the university’s contract with Academy Bus Inc. The
three commuter buses alone generate a total of 261.5 million impressions over the
two-year life of the wrap, at a per impression cost of $.0008.
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