Status Report of Rutgers Comprehensive Communications ...

Visual Identity Educational Session Educates Vendors
In June 2010, University Relations conducted an educational session for more than 30
university-licensed vendors on how to properly include Rutgers’ visual identity on printing,
clothing, and other merchandise. This was the first of several vendor educational seminars
to ensure their adherence to the university’s identity standards, with future sessions organized
by commodity produced.
Branding Rutgers’ New Brunswick Campus
Undergraduate education has undergone a major transformation at Rutgers’ New Brunswick
Campus in the past few years. Aimed at making dramatic improvements in the student experience
by reshaping academics and student life, this initiative included the creation of the
School of Arts and Sciences, the renaming of Cook College as the School of Environmental
and Biological Sciences, and the establishment of Douglass Residential College. The initiative
also established a core curriculum, a more cohesive honors program, an extensive firstyear
seminar program, and vibrant living-learning communities across the campus. The
offices of University Relations, University Undergraduate Admissions, and Undergraduate
Education are collaborating to develop a multiyear communications program to migrate the
brand equity in the former colleges to the newly established schools, to clarify the unique
attributes of the New Brunswick Campus experience, and to establish the campus as a top
choice for high-achieving students from New Jersey and beyond.
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