Status Report of Rutgers Comprehensive Communications ...

DEVELOPMENT AND EXPANSION OF THE NEW BRUNSWICK CAMPUS WEBSITE
After the launch of the revised Rutgers.edu, University Relations began work to overhaul the
New Brunswick Campus website, aligning it with the core site and reengineering it in the
Drupal content management system. The initial phase included:
analyzing the current site, which consisted of pages of lists of links and lacked
marketing-driven content;
reviewing and assessing site traffic reports; and
consulting with various stakeholders across the campus to identify academic and
administrative services and priorities.
The analysis and broad consultation was used to develop recommendations for the site,
including emphasizing the New Brunswick Campus’s role as an academic powerhouse;
defining and explaining the student experience in New Brunswick; and providing students
with a sense of place for the entire campus as well as the smaller residential campuses.
The site launched at the start of the 2010–11 academic year. Visit the site at nb.rutgers.edu.
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