Status Report of Rutgers Comprehensive Communications ...

Leveraging the Success of the Scarlet Knights
A new academic outreach program was launched during the 2007 fall semester that also
capitalized on the success of the football team. Huddle with the Faculty: Gameday Seminars,
a lecture series presented before selected home football games, provided fans, alumni, and
friends with an opportunity to learn about scholarship and research at Rutgers.
During the 2007 and 2008 seasons, 15 leading Rutgers faculty members offered
thought-provoking seminars on topics ranging from stem cell research to the musical
history of football fight songs.
A total of 23 university units collaborated with University Relations to bring Huddle
with the Faculty to the public, which earned them the Bridge Award in 2008 as part
of the President’s Recognition Program.
Showcasing Stellar Faculty and Students
The new identity and the message that Rutgers is home to high-achieving faculty and students
were showcased through a series of ads in the regional media. As part of an effort to
raise Rutgers’ visibility among higher education leaders nationally, postcard versions of the
ads were mailed to the president, chief academic officer, director of institutional research,
and director of admissions at Rutgers’ peer institutions across the country.
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