Status Report of Rutgers Comprehensive Communications ...

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Visual Identity Educational Session Educates Vendors In June 2010, University Relations conducted an educational session for more than 30 university-licensed vendors on how to properly include Rutgers’ visual identity on printing, clothing, and other merchandise. This was the first of several vendor educational seminars to ensure their adherence to the university’s identity standards, with future sessions organized by commodity produced. Branding Rutgers’ New Brunswick Campus Undergraduate education has undergone a major transformation at Rutgers’ New Brunswick Campus in the past few years. Aimed at making dramatic improvements in the student experience by reshaping academics and student life, this initiative included the creation of the School of Arts and Sciences, the renaming of Cook College as the School of Environmental and Biological Sciences, and the establishment of Douglass Residential College. The initiative also established a core curriculum, a more cohesive honors program, an extensive firstyear seminar program, and vibrant living-learning communities across the campus. The offices of University Relations, University Undergraduate Admissions, and Undergraduate Education are collaborating to develop a multiyear communications program to migrate the brand equity in the former colleges to the newly established schools, to clarify the unique attributes of the New Brunswick Campus experience, and to establish the campus as a top choice for high-achieving students from New Jersey and beyond. 3 8
This year there were several advertising collaborations. University Relations negotiated media buys and participated in cost-sharing with University Undergraduate Admissions to highlight Rutgers in specific target areas: billboards in Long Island featuring the Jersey Roots, Global Reach tagline; and print ads in Newsweek, Princeton Review, and Hispanic Outlook in Higher Education. University Relations also contributed materials and promotional support for the new Visitor Center, which was launched by University Undergraduate Admissions this year. RU-tv provided videos for the interactive displays. Creative Services provided design support and photos for the display panels. Media Relations promoted the new center externally. Rutgers Magazine included stories about the new facility and alumni who helped fund the project. 3 9
Page 1 and 2: JERSEY ROOTS, G LOBA L R E AC H A P
Page 3 and 4: Dear Colleagues: This report, “Je
Page 5 and 6: Before After 3
Page 7 and 8: COMPREHENSIVE COMMUNICATIONS PROGRA
Page 9 and 10: Positioning Platform A brand value
Page 11 and 12: 16 core marks that use the logotype
Page 13 and 14: Departmental Infrastructure Initial
Page 15 and 16: Revising Trademark Licensing Requir
Page 17 and 18: Tools Created for Advocates of Rutg
Page 19 and 20: Brochure Highlights Rutgers Accompl
Page 21 and 22: Presidential Leadership Consistent
Page 23 and 24: Cover Story in Rutgers Magazine Lau
Page 25 and 26: Leveraging the Success of the Scarl
Page 27 and 28: Campus Information Services Expands
Page 29 and 30: A Rutgers Day website Rutgersday.Ru
Page 31 and 32: Advertising Focuses on Rutgers’ P
Page 33 and 34: Presidential Leadership President M
Page 35 and 36: Daily News Center Debuts The start
Page 37 and 38: explore opportunities for partnersh
Page 39: entirety, provide expanded magazine
Page 43 and 44: Additional Materials to Help Brand
Page 45 and 46: Redesigning School and Administrati
Page 47 and 48: Leveraging the Success of the Scarl
Page 49 and 50: AWARDS AND PROFESSIONAL RECOGNITION
Page 51: DEPARTMENT OF UNIVERSITY RELATIONS

Status Report of Rutgers Comprehensive Communications ...

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