Status Report of Rutgers Comprehensive Communications ...

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campaign website: jerseyroots.rutgers.edu; and RU-tv: • a student-produced video package promoting Jersey Roots, Global Reach ur.rutgers.edu/video/rutv/ir/ir-roots.wmv; and • an RU-tv “Inside Rutgers” segment explaining the new identity system ur.rutgers.edu/video/rutv/ir/ir-08-03.wmv. New Advertising Policy Rolled Out All Rutgers faculty and staff received an email explaining the new advertising policy, and follow-up meetings were held with selected individuals. To efficiently administer the new advertising policy and ensure that university resources are spent wisely, a new ad review website adreview.rutgers.edu was created. The website: gathers information about advertising being placed by units across the university; facilitates the sharing of advertising opportunities; provides examples of advertising that promote Rutgers as a unique resource; and archives completed ads. 2 2
Leveraging the Success of the Scarlet Knights A new academic outreach program was launched during the 2007 fall semester that also capitalized on the success of the football team. Huddle with the Faculty: Gameday Seminars, a lecture series presented before selected home football games, provided fans, alumni, and friends with an opportunity to learn about scholarship and research at Rutgers. During the 2007 and 2008 seasons, 15 leading Rutgers faculty members offered thought-provoking seminars on topics ranging from stem cell research to the musical history of football fight songs. A total of 23 university units collaborated with University Relations to bring Huddle with the Faculty to the public, which earned them the Bridge Award in 2008 as part of the President’s Recognition Program. Showcasing Stellar Faculty and Students The new identity and the message that Rutgers is home to high-achieving faculty and students were showcased through a series of ads in the regional media. As part of an effort to raise Rutgers’ visibility among higher education leaders nationally, postcard versions of the ads were mailed to the president, chief academic officer, director of institutional research, and director of admissions at Rutgers’ peer institutions across the country. 2 3
Page 1 and 2: JERSEY ROOTS, G LOBA L R E AC H A P
Page 3 and 4: Dear Colleagues: This report, “Je
Page 5 and 6: Before After 3
Page 7 and 8: COMPREHENSIVE COMMUNICATIONS PROGRA
Page 9 and 10: Positioning Platform A brand value
Page 11 and 12: 16 core marks that use the logotype
Page 13 and 14: Departmental Infrastructure Initial
Page 15 and 16: Revising Trademark Licensing Requir
Page 17 and 18: Tools Created for Advocates of Rutg
Page 19 and 20: Brochure Highlights Rutgers Accompl
Page 21 and 22: Presidential Leadership Consistent
Page 23: Cover Story in Rutgers Magazine Lau
Page 27 and 28: Campus Information Services Expands
Page 29 and 30: A Rutgers Day website Rutgersday.Ru
Page 31 and 32: Advertising Focuses on Rutgers’ P
Page 33 and 34: Presidential Leadership President M
Page 35 and 36: Daily News Center Debuts The start
Page 37 and 38: explore opportunities for partnersh
Page 39 and 40: entirety, provide expanded magazine
Page 41 and 42: This year there were several advert
Page 43 and 44: Additional Materials to Help Brand
Page 45 and 46: Redesigning School and Administrati
Page 47 and 48: Leveraging the Success of the Scarl
Page 49 and 50: AWARDS AND PROFESSIONAL RECOGNITION
Page 51: DEPARTMENT OF UNIVERSITY RELATIONS

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